Prosek Partners will open a new office in Boston, the financial firm announced today.
|
|
Bea BroderickProsek’s forthcoming Beantown outpost, which the agency plans to open in February, will be located in Boston’s North End neighborhood and will staff eight employees on a full time basis.
It will be led by vice president Bea Broderick.
“Boston’s high concentration of technology, financial and professional services firms made it a natural place for us to establish a physical presence,” Broderick told O’Dwyer’s. “As a talent rich market, there’s also a tremendous opportunity for us to grow our experienced team and service clients throughout the region.”
New York-based Prosek, which specializes in financial, healthcare and professional services PR, maintains additional offices in London, Los Angeles and Fairfield, CT.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
ICR has unveiled comprehensive brand update intended to provide a single, unified global identity across the firm’s core offering.
An annual industry survey suggests that PR firms are doing more with less, and that agencies’ largest clients are now accounting for an increased percentage of their total business.
Burson today officially launched its new brand and client offerings to complete the merger of BCW and Hill & Knowlton.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.