Abernathy MacGregor is working Keurig Green Mountain’s nearly $19B deal to acquire Dr Pepper Snapple, a bid to forge a hot and cold beverage powerhouse with brands the partners say will “satisfy every consumer throughout the day.”

The deal marries KGM specialty single-serve coffees with DPS brands including Dr Pepper, Snapple, 7UP, A&W, Canada Dry, Hawaiian Punch, Crush, Squirt and Sunkist sodas.

Dr. Pepper

Bob Gamgort, CEO of KGM, said the deal fits “our view of the industry through the lens of consumer needs, versus traditional manufactured-defined segments.”

The merger “will create a new scale beverage company, which addresses today’s consumer needs, with a powerful platform of consumer brands and an unparalleled distribution capability to reach virtually every consumer, everywhere,” he added.

AbMac's Tom Johnson and Dan Scorpio represent JAB Holding Co, the investment firm that owns a controlling stake in KGM.

JAB also counts Jacobs Douwe Egberts (coffee), Panera Bread, Krispy Kreme Doughnuts, Einstein Noah Restaurant Group, Caribou Coffee Co. and Peet’s Coffee and Tea in its portfolio.

It is the largest shareholder in Coty (beauty products) and controlling investor in Bally (luxury goods) and Reckitt Benckiser (health/hygiene/home items).

JAB will provide $9B to finance KGM's acquisition of DPS and be the controlling shareholder in the combined company called Keurig Dr Pepper.