 Gary Goldhammer |
Cohn & Wolfe has named Gary Goldhammer executive VP in its digital innovation group. Goldhammer comes to Cohn & Wolfe from Hill+Knowlton Strategies, where he most recently served as U.S. creative director, overseeing and driving creative and integrated marketing strategies. Before that, he was Hill + Knowlton’s U.S. chief digital strategist. At Cohn & Wolfe, Goldhammer is responsible for leading the U.S. digital innovation group team, providing senior marketing strategy, driving digital excellence and championing business growth. He will also be a member of the agency’s global digital leadership team. Based in Los Angeles, he reports to chief innovation officer Chad Latz and president, North America, Laura Pesin Eder. “Gary’s solid track record of delivering breakthrough digital strategies and programming, team leadership, along with his experience merging the worlds of digital and creative truly sets him apart,” said Latz.
 Saramaya Penacho |
BAM Communications has appointed Saramaya Penacho to head its health tech practice. Previously a senior manager in the firm’s San Diego headquarters, Penacho will report to senior VP Katie Pierini. She will lead marketing and communications campaigns in enterprise and consumer healthcare technology, as well as in related wellness and science industries. Before coming to BAM, she held several executive positions at Edelman, leading social communications in such areas as healthcare insurance, cybersecurity, telecommunications and energy. “Saramaya’s exemplary client servicing and team leadership skills make her an ideal fit for the needs of our clients,” said Pierini.
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Heather SchechterThe Public Relations Society of America’s Capital Region NY chapter welcomed new board members and officers at its January meeting, led by incoming president Heather Schechter. Schechter, director of marketing and business development at Sunrise Management & Consulting, succeeds Josh Poupore, senior vice president at Corning Place Communications. Kristin Legere, APR, director of marketing and education, New York State Builders Association, will serve as president-elect. Michael Mullaney, manager, public relations & digital communications, St. Peters Health Partners, was named the organization’s new treasurer.
Ballard Strategy Group names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
