![]() Gary Goldhammer |
Cohn & Wolfe has named Gary Goldhammer executive VP in its digital innovation group. Goldhammer comes to Cohn & Wolfe from Hill+Knowlton Strategies, where he most recently served as U.S. creative director, overseeing and driving creative and integrated marketing strategies. Before that, he was Hill + Knowlton’s U.S. chief digital strategist. At Cohn & Wolfe, Goldhammer is responsible for leading the U.S. digital innovation group team, providing senior marketing strategy, driving digital excellence and championing business growth. He will also be a member of the agency’s global digital leadership team. Based in Los Angeles, he reports to chief innovation officer Chad Latz and president, North America, Laura Pesin Eder. “Gary’s solid track record of delivering breakthrough digital strategies and programming, team leadership, along with his experience merging the worlds of digital and creative truly sets him apart,” said Latz.
![]() Saramaya Penacho |
BAM Communications has appointed Saramaya Penacho to head its health tech practice. Previously a senior manager in the firm’s San Diego headquarters, Penacho will report to senior VP Katie Pierini. She will lead marketing and communications campaigns in enterprise and consumer healthcare technology, as well as in related wellness and science industries. Before coming to BAM, she held several executive positions at Edelman, leading social communications in such areas as healthcare insurance, cybersecurity, telecommunications and energy. “Saramaya’s exemplary client servicing and team leadership skills make her an ideal fit for the needs of our clients,” said Pierini.
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The Public Relations Society of America’s Capital Region NY chapter welcomed new board members and officers at its January meeting, led by incoming president Heather Schechter. Schechter, director of marketing and business development at Sunrise Management & Consulting, succeeds Josh Poupore, senior vice president at Corning Place Communications. Kristin Legere, APR, director of marketing and education, New York State Builders Association, will serve as president-elect. Michael Mullaney, manager, public relations & digital communications, St. Peters Health Partners, was named the organization’s new treasurer.



Heather Schechter
Consello has appointed Hans Vestberg, former Verizon CEO, as senior operating advisor.
Katy Feinberg has returned to McGuireWoods Consulting PA shop in its Raleigh office after stints at Rubenstein Communications, Trailrunner and FleishmanHillard.
Ragan Communications, a media and training company serving communications, marketing and HR professionals, names Rachel Salis-Silverman as chief communications officer, a new position at the company... Connect Media, an integrated media company and provider of commercial real estate news, brings on former Marino VP Christopher Santarelli as VP for Connect Creative, the company’s strategic communications and creative agency... AIR Limited, which has a portfolio including traditional hookah brands and advanced inhalation technologies, names Gaurav Jain as VP, investor relations and corporate strategy.
FGS Global brings on HSBC's Jean-Manuel Richier as senior advisor to bolster its equity advisory, investor relations and transaction & financial communications capabilities across Europe... TEAM LEWIS names Danielle Malvesti SVP, strategy. Malvesti joins the agency from Cramer.... Durée & Company ups Abbie Lipton to vice president... LDWW promotes Michelle Poland, Channing Sizemore and Emma Stoneham to managing director.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO.



