 Gary Goldhammer |
Cohn & Wolfe has named Gary Goldhammer executive VP in its digital innovation group. Goldhammer comes to Cohn & Wolfe from Hill+Knowlton Strategies, where he most recently served as U.S. creative director, overseeing and driving creative and integrated marketing strategies. Before that, he was Hill + Knowlton’s U.S. chief digital strategist. At Cohn & Wolfe, Goldhammer is responsible for leading the U.S. digital innovation group team, providing senior marketing strategy, driving digital excellence and championing business growth. He will also be a member of the agency’s global digital leadership team. Based in Los Angeles, he reports to chief innovation officer Chad Latz and president, North America, Laura Pesin Eder. “Gary’s solid track record of delivering breakthrough digital strategies and programming, team leadership, along with his experience merging the worlds of digital and creative truly sets him apart,” said Latz.
 Saramaya Penacho |
BAM Communications has appointed Saramaya Penacho to head its health tech practice. Previously a senior manager in the firm’s San Diego headquarters, Penacho will report to senior VP Katie Pierini. She will lead marketing and communications campaigns in enterprise and consumer healthcare technology, as well as in related wellness and science industries. Before coming to BAM, she held several executive positions at Edelman, leading social communications in such areas as healthcare insurance, cybersecurity, telecommunications and energy. “Saramaya’s exemplary client servicing and team leadership skills make her an ideal fit for the needs of our clients,” said Pierini.
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Heather SchechterThe Public Relations Society of America’s Capital Region NY chapter welcomed new board members and officers at its January meeting, led by incoming president Heather Schechter. Schechter, director of marketing and business development at Sunrise Management & Consulting, succeeds Josh Poupore, senior vice president at Corning Place Communications. Kristin Legere, APR, director of marketing and education, New York State Builders Association, will serve as president-elect. Michael Mullaney, manager, public relations & digital communications, St. Peters Health Partners, was named the organization’s new treasurer.
The National Association of Corporate Directors has named Brunswick Group veteran Mohamed Younis senior VP of content.
Highwire names Kelly Losko as CFO. Losko joins the agency from OLIVER Agency, where she was CFO, North America... TCW, a Los-Angeles based financial services company, brings on Lindsay DeLarme as global head of marketing & communications. DeLarme previously spent 13 years at Oaktree Capital, most recently serving as head of marketing and communications... o9 Solutions, developer of the “Digital Brain,” names Adriel Sanchez CMO, a newly created position at the company. 
HUNTER promotes Gigi García Russo to president and Michael Lamp to chief digital & transformation officer.... Cars.com Inc. a car-shopping marketplace, names Sarah Kettler CMO, effective June 15...The Trade Desk, an advertising tech company, appoints Sarah Gavin as CMO and EVP.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
