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Padilla has been selected to create and execute a marketing communications program to drive the expansion of high-caffeine coffee brand Death Wish Coffee into metro and western New York as well as New England and California. The brand, which brews what it calls the “World’s Strongest Coffee,” was founded in 2012 in Saratoga Springs, NY. Mike Brown, Death Wish Coffee founder and owner, was recently named EY’s 2017 Entrepreneur of the Year for Emerging Business in New York. “Padilla’s partnership with Death Wish Coffee will help build and grow the company’s national reach, connecting them to critical audiences looking to experience their seriously strong coffee,” said Padilla CEO Lynn Casey.
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O’Brien Communications Group has been engaged by Finys, a provider of software and services to the property/casualty insurance industry, to provide strategic consultation and planning for the company’s brand-positioning and marketing efforts; all requisite creative and program-development activities; and all tactical program implementation and execution activities. OCG will revise and enhance the content of the Finys website, create a new system of collateral materials, create content for the Finys blog and share that content more broadly in social media and other channels. Mark O’Brien, founder and Principal of OCG, calls Finys “a largely undiscovered diamond in the rough. The genesis of the company and the product constitute a great story.”
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J Public Relations has added four properties to its portfolio of hotel clients in the southeast U.S. New to the agency’s roster are: Perry Lane, a Luxury Collection Hotel in Savannah, GA, which is opening this spring; the Marriott Tampa; The Jung, a newly remodeled property in New Orleans; and the Bobby Hotel in Nashville’s Arts District.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
