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Padilla has been selected to create and execute a marketing communications program to drive the expansion of high-caffeine coffee brand Death Wish Coffee into metro and western New York as well as New England and California. The brand, which brews what it calls the “World’s Strongest Coffee,” was founded in 2012 in Saratoga Springs, NY. Mike Brown, Death Wish Coffee founder and owner, was recently named EY’s 2017 Entrepreneur of the Year for Emerging Business in New York. “Padilla’s partnership with Death Wish Coffee will help build and grow the company’s national reach, connecting them to critical audiences looking to experience their seriously strong coffee,” said Padilla CEO Lynn Casey.
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O’Brien Communications Group has been engaged by Finys, a provider of software and services to the property/casualty insurance industry, to provide strategic consultation and planning for the company’s brand-positioning and marketing efforts; all requisite creative and program-development activities; and all tactical program implementation and execution activities. OCG will revise and enhance the content of the Finys website, create a new system of collateral materials, create content for the Finys blog and share that content more broadly in social media and other channels. Mark O’Brien, founder and Principal of OCG, calls Finys “a largely undiscovered diamond in the rough. The genesis of the company and the product constitute a great story.”
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J Public Relations has added four properties to its portfolio of hotel clients in the southeast U.S. New to the agency’s roster are: Perry Lane, a Luxury Collection Hotel in Savannah, GA, which is opening this spring; the Marriott Tampa; The Jung, a newly remodeled property in New Orleans; and the Bobby Hotel in Nashville’s Arts District.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
