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Padilla has been selected to create and execute a marketing communications program to drive the expansion of high-caffeine coffee brand Death Wish Coffee into metro and western New York as well as New England and California. The brand, which brews what it calls the “World’s Strongest Coffee,” was founded in 2012 in Saratoga Springs, NY. Mike Brown, Death Wish Coffee founder and owner, was recently named EY’s 2017 Entrepreneur of the Year for Emerging Business in New York. “Padilla’s partnership with Death Wish Coffee will help build and grow the company’s national reach, connecting them to critical audiences looking to experience their seriously strong coffee,” said Padilla CEO Lynn Casey.
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O’Brien Communications Group has been engaged by Finys, a provider of software and services to the property/casualty insurance industry, to provide strategic consultation and planning for the company’s brand-positioning and marketing efforts; all requisite creative and program-development activities; and all tactical program implementation and execution activities. OCG will revise and enhance the content of the Finys website, create a new system of collateral materials, create content for the Finys blog and share that content more broadly in social media and other channels. Mark O’Brien, founder and Principal of OCG, calls Finys “a largely undiscovered diamond in the rough. The genesis of the company and the product constitute a great story.”
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J Public Relations has added four properties to its portfolio of hotel clients in the southeast U.S. New to the agency’s roster are: Perry Lane, a Luxury Collection Hotel in Savannah, GA, which is opening this spring; the Marriott Tampa; The Jung, a newly remodeled property in New Orleans; and the Bobby Hotel in Nashville’s Arts District.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
