Allison+Partners has added JanSport, a maker of backpacks, bags, luggage and more, and Naf Naf, a fast casual restaurant chain serving Middle Eastern food, to its consumer roster. For JanSport, the agency is responsible for creative campaign development, influencer programs, media relations, strategy and planning and event support. It will also execute campaigns around seasonal topics, including back to school. Alllison+Partners’ work for Naf Naf will include the support of ongoing brand work, creative and public relations with the main goal of building brand awareness as the company looks to expand. It will also be responsible for creative campaigns and asset development, social and digital influencer programming, SEO and SEM as well as earned media. “The addition of JanSport and Naf Naf further solidifies the high caliber of clients our consumer marketing practice serves,” said Anne Colaiacovo, chair, eastern region and co-chair of the agency’s consumer marketing practice.
New York tech agency SourceCode Communications has brought on Adzuna, Blis and Zailab as clients. For Adzuna, a search engine for jobs ads used by over 10 million visitors per month, SourceCode will focus on building the company’s brand awareness in the U.S. while positioning its executives as thought leaders. The agency’s work for Blis, a provider of location data services, includes developing and executing campaigns using the company’s data capabilities as well as leveraging their executive team for industry commentary. For Zailab, which specializes in omnichannel contact center software based in the cloud, SourceCode will crafting the story of the company’s expansion into the U.S. market. In addition, the agency has moved to accommodate its quickly growing business. It will operate out of TechSpace, the co-working office in Union Square, Manhattan.
5W Public Relations has been named PR agency of record by Purity Vodka, an organic vodka from Sweden. 5WPR will be responsible for supporting the brand as it launches in the U.S. market. Created by master blender Thomas Kuuttanen, Purity Vodka is distilled 34 times using organic ingredients, resulting in what the company calls an exceptionally smooth, non-burning yet complex and delicious tasting vodka. It was named “Best Vodka in the World 2017” by The International Wine & Spirit Competition, and has receoved over 150 Gold Medals in international blind tasting competitions around the world. “It’s an impressive brand and a game changer in the alcohol industry – we’re looking forward to tapping into Purity Vodka’s unique differentiators and building awareness and engagement in the U.S.," said 5WPR CEO Ronn Torossian.