 Larry Nassar |
John Engler, interim president of embattled Michigan State University, has retained Michigan’s Truscott Rossman to deal with the fallout from the Larry Nassar sex abuse scandal.
Nassar, former doctor for MSU and USA Gymnastics, has been sentenced to 40 to 125 years in jail for abusing scores of young girls for more than two decades.
John Truscott, TR president, was press secretary and communications director for Engler for more than a decade when he served as Michigan’s governor.
Republican Engler was named interim president on Jan 31.
James Blanchard, Michigan’s former Democratic governor, was tapped as Engler’s senior advisor.
Kelly Rossman-McKinney, TR CEO, served on Gov. Blanchard’s press team.
Lou Anna Simon resigned from the MSU president post on Jan. 24.
Truscott told the Lansing State Journal his firm will develop a public outreach strategy for Engler. TR will not get involved in day-to-day communications.
MSU turned to Weber Shandwick in December to provide communications counsel.
Rossman-McKinney and Truscott formed full-service PR firm TR in 2011. It has offices in Lansing, Detroit and Grand Rapids.
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
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Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
