Accounts in Transit

KC Public Relations has been chosen to lead domestic PR efforts for The Ladies Professional Golf Association through the 2018 season. KCPR will work to broaden LPGA's current audience, as well as bring in audiences from parallel markets across sport, fashion and overall lifestyle. It will utilize existing editorial, broadcast and lifestyle relationships. “Our team has a passion for golf and we are eager to not only bring the LPGA to the top of mind of viewers and readers, but to also shine a light on the LPGA's elite players (professionally and off-course interests), and its affiliated foundations," said KCPR co-founder Curtis Rogers.

Relevance International has been named agency of record for The Royal Atlantis Residences. The property, opening in late 2019, is being touted as the first “super prime” branded residences in the Dubai residential market as well as offering the first opportunity for residential ownership within the Atlantis portfolio. The 43-story building will offer 231 residences with a hotel component in the west wing of the property. “We selected Relevance International as our public relations firm for The Royal Atlantis Residences knowing they will be an invaluable strategic and creative global communications partner for us, positioning Dubai as the global destination of choice for luxurious lifestyles," said Maria Morris, partner at real estate consultancy Knight Frank Middle East, which is working with Atlantis on the project.

BackBay Communications has been selected as PR agency for the second annual impact investing conference being sponsored by The Economist Events at Convene on West 46th Street in New York City on Feb. 15. “Investing for Impact: Risk, return and the future of the world,” will address how growing uncertainty around the world is creating an increase in interest from investors. It will bring together more than 200 financiers, institutional investors, policymakers, academics, and philanthropists to discuss and debate the opportunities, strategies, and obstacles found in the global adoption of impact investing. “BackBay’s deep expertise and strong financial services sector offers invaluable support for the Investing for Impact conference and the industry leaders who will be speaking,” said Leila Berkeley, SVP, head of Economist Events.

Dallas-based MCC is working with SpotSee, a global internet of things (IoT) and connectivity platform, to accelerate and enhance the company’s brand recognition, as well as helping it break into new verticals through a paid media and public relations program. SpotSee produces devices that monitor products during transport, measuring and reporting impact, temperature, vibration, tilt and location. It provides real-time monitoring through the SpotSee Cloud, allowing users access to their products’ status throughout the supply chain. “MCC’s experience and track record with business to business clients made this a perfect match for us,” said SpotSee director of marketing Jill Malone.