Diffusion has been named agency of record for Canary, an NYC-based smart home security company. It has supported Canary through several product launches and will continue to work with the has supported Canary through several product launches and will continue to work with the company on media relations, brand awareness and event activations, as well as providing support at industry trade conferences. Canary, which produces indoor and outdoor smart home security cameras, started as an Indiegogo campaign in 2013.
Fish Consulting has been selected by Jersey Mike’s Subs to spearhead the company’s franchisee recruitment marketing initiatives in the US. Jersey Mike’s is a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide. Fish will develop creative to attract qualified single- and multi-unit franchisees to join the brand. The agency also will handle national and local public relations to showcase reasons to invest in the brand and help it reach the goal of 3,000 restaurants by 2021.
Patricia Ione Lloyd
Cindy Riccio Communications has been hired to manage PR and influencer marketing for writer, artist and activist Patricia Ione Lloyd. CRC will work with Lloyd to increase awareness of her work as a television and theater writer, focusing on the rights of women and other underserved demographics. Lloyd’s writing projects include USA Network’s The Sinner, Love Is on the Oprah Winfrey Network and AMC Network’s Hap and Leonard. She has held residencies and fellowships with organizations including New York Theater Workshop, Sundance Theater Institute and The Dramatists Guild of America, and is also a 2018-2019 Tow Playwright-in-Residence at the Public Theater. “