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Diffusion has been named agency of record for Canary, an NYC-based smart home security company. It has supported Canary through several product launches and will continue to work with the has supported Canary through several product launches and will continue to work with the company on media relations, brand awareness and event activations, as well as providing support at industry trade conferences. Canary, which produces indoor and outdoor smart home security cameras, started as an Indiegogo campaign in 2013.
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Fish Consulting has been selected by Jersey Mike’s Subs to spearhead the company’s franchisee recruitment marketing initiatives in the US. Jersey Mike’s is a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide. Fish will develop creative to attract qualified single- and multi-unit franchisees to join the brand. The agency also will handle national and local public relations to showcase reasons to invest in the brand and help it reach the goal of 3,000 restaurants by 2021.
![]() Patricia Ione Lloyd |
Cindy Riccio Communications has been hired to manage PR and influencer marketing for writer, artist and activist Patricia Ione Lloyd. CRC will work with Lloyd to increase awareness of her work as a television and theater writer, focusing on the rights of women and other underserved demographics. Lloyd’s writing projects include USA Network’s The Sinner, Love Is on the Oprah Winfrey Network and AMC Network’s Hap and Leonard. She has held residencies and fellowships with organizations including New York Theater Workshop, Sundance Theater Institute and The Dramatists Guild of America, and is also a 2018-2019 Tow Playwright-in-Residence at the Public Theater. “




Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.



