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Zapwater Communications has been named U.S. public relations and marketing agency of record for Finnair. The airline has retained Zapwater to be responsible for driving creative initiatives to help position the carrier for successful operations year-round from JFK International Airport, as well as seasonal service from Chicago’s O’Hare International Airport, Miami International Airport and San Francisco International Airport. Zapwater has already had a working relationship with Finnair, having represented Visit Finland, Finland’s national tourism organization, since 2016. The airline flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than ten million passengers annually.
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CRC has been named agency of record for The Coconut Collaborative, a dairy-free coconut, plant based and low in sugar yogurt brand. The Coconut Collaborative, the #1 coconut yogurt brand in Europe, has launched in the U.S. at outlets including Wegmans, Morton Williams and Gourmet Garage. The company says that its product offers dairy-free consumers a healthy plant based alternative to Greek style yogurt. According to CRC president and founder Cindy Riccio, the agency’s remit is to educate consumers about "a whole new take on delicious dairy-free yogurt."
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Parasol is now the agency of record for One&Only Resorts. The agency will provide a range of services for the luxury hotel brand, including public relations and the creation of brand marketing partnerships and strategic relationships. One&Only operates properties in locations including the Maldives, Mauritius, Dubai, Mexico, South Africa and Australia. “As One&Only continues to grow its global portfolio of ultra-luxury properties, Parasol’s expertise in executing innovative brand building programming, media relations and marketing partnership strategies, makes them the perfect brand partner,” said Ashley McBain, VP-global communications for One&Only.
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Healthcare-focused firm SPRYTE Communications has added cardiology group The Heart House to its roster of clients. SPRYTE will help the group position itself and its cardiologists as a regional authority in cardiac care, through e-marketing highlighted by a bi-monthly newsletter called The Heartbeat. Each edition will leverage the knowledge of The Heart House’s 30 cardiologists and highlight current trends and epidemiology, new techniques and devices, and practice news and initiatives. Haddon Heights, NJ-based The Heart House also has locations in Marlton, Elmer, Vineland, Washington Township, Woodbury, and Sicklerville, NJ.
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Xhibition has been retained by The Setai Hotels brand to spearhead international PR representation for its properties in Israel. Xhibition’s work with The Setai Hotels brand will coincide with the launch of The Setai Tel Aviv, a 120 room and suite urban resort located on the Mediterranean Sea at the entrance to the ancient city of Jaffa. Xhibition will also oversee The Setai—Sea of Galilee and Herbert Samuel Jerusalem, a property located in Jerusalem’s central Zion Square.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
