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Zapwater Communications has been named U.S. public relations and marketing agency of record for Finnair. The airline has retained Zapwater to be responsible for driving creative initiatives to help position the carrier for successful operations year-round from JFK International Airport, as well as seasonal service from Chicago’s O’Hare International Airport, Miami International Airport and San Francisco International Airport. Zapwater has already had a working relationship with Finnair, having represented Visit Finland, Finland’s national tourism organization, since 2016. The airline flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than ten million passengers annually.
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CRC has been named agency of record for The Coconut Collaborative, a dairy-free coconut, plant based and low in sugar yogurt brand. The Coconut Collaborative, the #1 coconut yogurt brand in Europe, has launched in the U.S. at outlets including Wegmans, Morton Williams and Gourmet Garage. The company says that its product offers dairy-free consumers a healthy plant based alternative to Greek style yogurt. According to CRC president and founder Cindy Riccio, the agency’s remit is to educate consumers about "a whole new take on delicious dairy-free yogurt."
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Parasol is now the agency of record for One&Only Resorts. The agency will provide a range of services for the luxury hotel brand, including public relations and the creation of brand marketing partnerships and strategic relationships. One&Only operates properties in locations including the Maldives, Mauritius, Dubai, Mexico, South Africa and Australia. “As One&Only continues to grow its global portfolio of ultra-luxury properties, Parasol’s expertise in executing innovative brand building programming, media relations and marketing partnership strategies, makes them the perfect brand partner,” said Ashley McBain, VP-global communications for One&Only.
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Healthcare-focused firm SPRYTE Communications has added cardiology group The Heart House to its roster of clients. SPRYTE will help the group position itself and its cardiologists as a regional authority in cardiac care, through e-marketing highlighted by a bi-monthly newsletter called The Heartbeat. Each edition will leverage the knowledge of The Heart House’s 30 cardiologists and highlight current trends and epidemiology, new techniques and devices, and practice news and initiatives. Haddon Heights, NJ-based The Heart House also has locations in Marlton, Elmer, Vineland, Washington Township, Woodbury, and Sicklerville, NJ.
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Xhibition has been retained by The Setai Hotels brand to spearhead international PR representation for its properties in Israel. Xhibition’s work with The Setai Hotels brand will coincide with the launch of The Setai Tel Aviv, a 120 room and suite urban resort located on the Mediterranean Sea at the entrance to the ancient city of Jaffa. Xhibition will also oversee The Setai—Sea of Galilee and Herbert Samuel Jerusalem, a property located in Jerusalem’s central Zion Square.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
