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Deirdre LatourDeirdre Latour will leave her VP-chief communications officer post at restructuring General Electric on March 16 to pursue other opportunities.
In her 14-year run, Latour guided GE in its bid to position as a digital industrial company, created and led the "war room" to deal with the global financial crisis, and handled media during the CEO succession from Jeff Immelt to John Flannery.
Latour did a six-year stint at GE's PR firm, Edelman, before joining the company.
Chief marketing officer Linda Boff, who took on the chief learning officer role in January, will assume Latour's duties until a replacement is named.
In his statement, Flannery said he was grateful for Latour's "willingness to assist me through this important transition period and want to thank her for her service to GE.”
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
