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Deirdre LatourDeirdre Latour will leave her VP-chief communications officer post at restructuring General Electric on March 16 to pursue other opportunities.
In her 14-year run, Latour guided GE in its bid to position as a digital industrial company, created and led the "war room" to deal with the global financial crisis, and handled media during the CEO succession from Jeff Immelt to John Flannery.
Latour did a six-year stint at GE's PR firm, Edelman, before joining the company.
Chief marketing officer Linda Boff, who took on the chief learning officer role in January, will assume Latour's duties until a replacement is named.
In his statement, Flannery said he was grateful for Latour's "willingness to assist me through this important transition period and want to thank her for her service to GE.”
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
