 Kimberly Eberl |
Chicago-based Motion PR has merged with AgencyMSI. The new entity will be known as Motion. Kimberly Eberl, founder and former CEO of Motion PR, will be owner and CEO of the firm and Dave Weiner, founder and CEO of AgencyMSI, is retiring. The goal of the merger, the agency says, is to combine AgencyMSI’s retail, branding, planning and digital capabilities with Motion PR’s digital and PR practice for B2B and B2C clients to form a multi-disciplined, creative communications agency. The client roster of Motion, a certified woman-owned business, includes Serta, The Home Depot, Simon Property Group, Feld Entertainment, Kenmore, DieHard, Tractor Supply and Becker Professional Services.
 Tripp Donnelly |
Digital marketing and brand management shop RepEquity is rebranding as REQ, effective immediately. The rebranding is intended to highlight the company’s evolution from a start-up specializing in online reputation management and search engine optimization to a full-service digital marketing and technology solutions endeavor. Founded in Washington DC in 2008, REQ has offices and employees in New York, Boston, and San Francisco. It acquired digital marketing agency Virilion in 2011 and mobile technology and experience design company Unison in 2015. “With the move to REQ, our expanding capabilities and services reinforce our culture and commitment to innovation, making us more agile,” said CEO Tripp Donnelly.
 Jonathan Wilson |
Spectrum Science Communications has partnered with Tickr, a data visualization expert, to create the newly launched Galileo6TM, an insights and analytics tool that the agency says is tailored to keep individuals and companies abreast of the rapid changes in the world of health and science communications. The initial suite of applications includes a dashboard focused on news from both earned and social media; a tool to assess metrics across a company's paid, earned, shared and owned channels; and a customizable option that lets users expand their dashboard to include additional trends, campaigns and data sources as needed. Additional products, which are in development, are expected to launch in 2019. “By focusing on media relevance and key insights rather than being gatekeepers to data, we're able to predict trends, analyze the marketplace and ultimately uncover game-changing insights that allow our clients to engage and drive value," said Spectrum president and CEO Jonathan Wilson.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
