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Mark RiggsMark Riggs, who joined MWWPR as senior VP last May, is no longer with the independent firm.
The North Carolina native is now lead strategist at The Pemberton Collective located in the Charlotte area.
Hired to oversee MWWPR’s internal/external brand marketing initiatives, Riggs also was to play a leadership role in building out the sports marketing group.
CEO Michael Kempner had praised him as “a world-class leader in helping global organizations develop and advance their brand in ways that support their bottom-line business goals.”
Riggs, a 20-year communications veteran, did stints at Interpublic’s Mullen Lowe ad agency, Taylor and French|West|Vaughan, handling clients such as ESPN, Coke, US Navy, RJ Reynolds, Ford Motor, Diageo, Polaris, Atlantic Coast Conference and Kimberly-Clark.
Just before joining MWWPR, Riggs was running his own consultancy, Human Truth IMC.
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Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
