Joel Harris
Joel Harris

Sig Sauer Inc. has named Joel Harris media relations and communications director at the Newington, NH-based firearms manufacturer.

He's responsible for Sig Sauer's shooting sports initiatives and the Team Sig line-up of professional shooters.

Harris, who has more than 20 years of experience in the shooting, archery and outdoors industries, will oversee outreach and all content initiatives, including articles, releases and press kits.

His objective is to promote Sig Sauer's image in a coordinated and consistent matter across all forms of media.

Most recently, he was head of global PR for Carl Zeiss Sports Optics (riflescopes, binoculars).

Harris reports to Allen McCormick, VP-marketing.

Sig Sauer manufactures rifles, handguns, ammunition, suppressors and airguns.