Richard Eyre

UK-based Next 15 Communications Group today announced that organic growth improved to the "single high digits" mark during the second-half of its fiscal year ended January 31.

More business from accounts such as Samsung and the addition of Nike and Slack as clients sparked its performance, according to Next 15's trading statement.

US operations, which generate 60 percent of profits, "experienced some adverse impact" from the weakness in the dollar.

The parent company of Text100, Outcast Agency, Bite, M Booth and Blueshirt Group anticipates that the Trump tax cut program "will have a long-term favorable impact on our earnings."

The firm has continued to invest in digital marketing products and services sectors, making a series of acquisitions of digital creative/content shops (Brandwidth, Elvis, Velocity) and data research businesses (Charterhouse, Circle).

Next 15 sees "good progress" ahead.

Richard Eyre, Next 15 chairman, said, "We are pleased that data and analytics are increasingly embedded across the group; we believe that over time this will drive growth in our technology and content businesses as customers' marketing activities increasingly utilize these tools to predict campaign success and spend levels."

The firm will release its financials in early April.