Mfa Marketing & Public Relations has signed up US Ski & Snowboard, Squaw Valley and Polaris as clients. The agency will be facilitating victory media tours for US Ski & Snowboard athletes. Squaw Valley has engaged Mfa to drive national buzz around the resort’s commitment to use 100% renewable energy as early as December of this year, as well as a proposed renewable energy storage system it is developing in collaboration with electric-car producer Tesla. For Polaris, Mfa will use its snow and action sports relationships to boost exposure for its Polaris Timbersled snow bike.
Marino has been chosen as exclusive PR partner for construction and design expo New York Build 2018, which will take place March 19-20 at the Javits Center. The event, which focuses on New York City and the tri-state area, will feature over 90 speakers, more than 120 exhibitors and workshops covering such topics as government policy & contracts, sustainability, residential construction & affordable homes, real estate & development, flooding resiliency and architecture & digital construction. Marino’s land-use team played a central role in several major projects in 2017, including Starwood Capital’s $450 million redevelopment plan for the former United Hospital site in Port Chester, NY, and New York City Council approval of a proposal to reimagine the long-dormant Pfizer plant in Brooklyn.
D&D PR has added CastaDiva Resort & Spa and Navigo360 to its roster of travel and hospitality accounts. D&D will serve as agency of record for both clients, providing each with a broad range of public relations services. CastaDiva Resort & Spa is a 73-unit resort property with two private villas, located on the shores of Italy’s Lake Como. Navigo360 is an online service that directs travel professionals to appropriate ground partners around the globe by conducting research, doing background checks and experiencing the services that those ground partners provide.