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Mfa Marketing & Public Relations has signed up US Ski & Snowboard, Squaw Valley and Polaris as clients. The agency will be facilitating victory media tours for US Ski & Snowboard athletes. Squaw Valley has engaged Mfa to drive national buzz around the resort’s commitment to use 100% renewable energy as early as December of this year, as well as a proposed renewable energy storage system it is developing in collaboration with electric-car producer Tesla. For Polaris, Mfa will use its snow and action sports relationships to boost exposure for its Polaris Timbersled snow bike.
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Marino has been chosen as exclusive PR partner for construction and design expo New York Build 2018, which will take place March 19-20 at the Javits Center. The event, which focuses on New York City and the tri-state area, will feature over 90 speakers, more than 120 exhibitors and workshops covering such topics as government policy & contracts, sustainability, residential construction & affordable homes, real estate & development, flooding resiliency and architecture & digital construction. Marino’s land-use team played a central role in several major projects in 2017, including Starwood Capital’s $450 million redevelopment plan for the former United Hospital site in Port Chester, NY, and New York City Council approval of a proposal to reimagine the long-dormant Pfizer plant in Brooklyn.
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D&D PR has added CastaDiva Resort & Spa and Navigo360 to its roster of travel and hospitality accounts. D&D will serve as agency of record for both clients, providing each with a broad range of public relations services. CastaDiva Resort & Spa is a 73-unit resort property with two private villas, located on the shores of Italy’s Lake Como. Navigo360 is an online service that directs travel professionals to appropriate ground partners around the globe by conducting research, doing background checks and experiencing the services that those ground partners provide.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
