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BackBay Communications has been selected by private equity and venture capital firm SuperReturn as media partner for its annual SuperReturn International conference being held in Berlin from Feb. 26 to March 1. BackBay was also media partner for the SuperReturn US West Conference in San Francisco earlier this month. BackBay’s remit includes elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, as well as creating and managing traditional and social media communications prior to and during the event. SuperReturn International will bring together over 2,300 attendees from around the world to discuss the latest trends in private equity and venture capital.
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Lou Hammond Group has brought on five new clients for PR, digital marketing and positioning. LHG will work with Sea Pines Community Services Associates in Hilton Head, SC, to roll out the community’s plan to protect, maintain and enhance the resources of the Sea Pines Plantation. Building on an existing destination marketing partnership with the Montgomery Area Chamber of Commerce, the agency will now help drive awareness of the chamber’s economic development initiatives. LHG will also represent M3, a cloud-based accounting software solution for the hospitality industry; The Market at Grelen, a Central Virginia property with an expansive garden and gift shop, farm-to-table café, pick-your-own fruit and five miles of walking trails; and worldwide travel collection Collette, which celebrates its 100th year in 2018.
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Zapwater Communications has been named the PR agency of record for Skydeck Chicago. Skydeck, located atop Chicago’s Willis Tower, is the highest observation deck in the United States at 1,353 feet. Chicago’s second most visited tourist destination, it is also home to The Ledge, a series of glass boxes that extend 4.3 feet from the tower’s west side on the 103rd floor, providing unobstructed views of the city. Zapwater has been retained for media relations, influencer marketing, strategic partnerships, events and programming, and social media. “Skydeck’s national and international appeal is an exciting addition to our travel and destination clients,” said Zapwater president and CEO David Zapata.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
