Evoke Group, the umbrella entity of health marketing brands launched by Huntsworth Health unit Evoke Health, announced that it has acquired New York-based ad agency AboveNation Media.

The Huntsworth unit reported that it has acquired a commanding 75 percent stake of AboveNation Media for an initial sum of $1.75 million.


AboveNation Media is a full-service media strategy, planning and buying agency with a focus on ad tech and proprietary media solutions. The company, which was founded in 2014 and is led by CEO Steve Minichini and president John Lee, generated revenues of $1.3 million last year.

Leadership of the agency will remain unchanged in light of the transaction, and no staff changes were reported. Minichini and Lee will now report to Evoke Group CEO Reid Connolly.

Evoke Group in a statement said the acquisition will provide the health marketing operation with integrated advertising technology solutions across all of its advertising, public relations and influencer marketing services.

Evoke Group was founded in 2015. Huntsworth Health is London-based PR group Huntsworth’s largest division.