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JeffreyGroup has been chosen by Samsung to be its corporate communication and public relations agency in Mexico. The agency will design and execute communication strategies that contribute to Samsung’s positioning in the country. Since its arrival in Mexico in 1995, Samsung has consolidated its leadership position in the market. " Our goal is to build strategies, generate ideas and stories, as well as establish valuable relationships focused on the needs of Samsung, and be the most effective communications representatives of the brand in Mexico," said Mauricio Gutierrez, Managing Director of JeffreyGroup Mexico. Founded in 1993, JeffreyGroup is exclusively focused on working with multinational companies and brands in Latin America.
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Carolyn Izzo Integrated Communications has been named agency of record for Bohlsen Restaurant Group. CIIC will work to create a dynamic communications campaign to help generate media interest and awareness of the group and its collection of restaurants. Owned and operated by Michael & Kurt Bohlsen, BRG owns and operates eight restaurants and an exclusive events venue in Long Island, as well as a steak and sushi restaurant on the Stamford, CT waterfront.
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Interpublic Group agency DeVries Global has been chosen to lead U.S. communications for ionized alkaline bottled water Essentia. DeVries will be charged with communications strategy and activation aimed at driving broad awareness across earned channels as well as supporting Essentia’s fully integrated marketing efforts. Headquartered in Bothell, WA, Essentia Water pioneered ionized alkaline water in 1998 and the brand is now distributed widely across the United States. “We’ve found the perfect PR partner in DeVries with the right blend of team talent, creativity and breadth of expertise to help us take the Essentia brand to the next level,” said Essential senior director of corporate communications Kazumi Mechling.
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The Brandman Agency has added Uncle Nearest 1856 Premium Whiskey to its worldwide luxury travel and lifestyle portfolio. Brandman will support the brand’s launch in the California market. Named after Nathan “Nearest” Green—who taught Jack Daniel how to make Tennessee whiskey—the line of whiskey products honors Green’s unique story as the first African-American master distiller on record in the U.S. Originating in Lynchburg, TN, the brand won a gold medal at the New York World Wine & Spirits Competition and the top Tennessee Whiskey in the 2017 World Spirits Competition by Cigar & SpiritsMagazine.
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Diamond Public Relations has added Hyatt Centric South Beach Miami to its roster of hotel, resort, and destination clients. The agency will manage North American PR efforts to increase consumer awareness for the property, which opened in 2015, in key markets. Situated in the heart of South Beach, the hotel has 105 guest rooms as well as DECK Sixteen, a restaurant/bar on the hotel’s third floor. Hyatt Centric South Beach Miami general manager Eyal Goldberger says that Diamond’s ability to be “on the forefront of what’s trending” was a key factor in selecting the agency.
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Grayling has been chosen to handle North American communications for cyber security company Anomali. The agency has been tasked with helping the company cement its reputation as a leader in the emerging threat intelligence-sharing sector. Grayling’s San Francisco team is utilizing funds from Anomali's $40 million Series D round of financing to reinforce the company’s value proposition and vision for the space. The agency has already secured coverage of the company in such media outlets as TechCrunch, eWeek, Fortune and the Wall Street Journal.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
