Potomac International Partners has launched in Washington with luminaries such as Gerry Cassidy, former Cassidy & Assocs. chief; Ed Feulner, Heritage Foundation founder; Bill Press, CNN political contributor and Douglas Fraser, retired Air Force General and commander of the US Southern Command, as board members.
PIP says it will offer clients strategic counsel, integrated programs, and campaign management in three main practice areas: government relations, advocacy communications, and international consulting.
Specific services provided are to include lobbying, regulatory consulting, data analytics and targeting, grassroots mobilization, content development and creative design, social and digital engagement, media relations, digital advertising and federal marketing.
PIP will have offices in New York and Silicon Valley as well as affiliates in Latin America, Asia, and EMEA.
Phil Armstrong (alumnus of Hill & Knowlton, Zeno Group and Euro RSCG) heads New York while Adam Rak (veteran TechAmerica and Symantec) leads the California outpost.
The firm’s leadership includes Jefferson Group founder Mark Cowan, Weber Merritt’s Jim Weber & Bernie Merritt, Bond & Assocs.’ Phil Bond and Democratic National Committee ex-vice chairman Patrick Murphy.