 Ed Feulner |
Potomac International Partners has launched in Washington with luminaries such as Gerry Cassidy, former Cassidy & Assocs. chief; Ed Feulner, Heritage Foundation founder; Bill Press, CNN political contributor and Douglas Fraser, retired Air Force General and commander of the US Southern Command, as board members.
PIP says it will offer clients strategic counsel, integrated programs, and campaign management in three main practice areas: government relations, advocacy communications, and international consulting.
Specific services provided are to include lobbying, regulatory consulting, data analytics and targeting, grassroots mobilization, content development and creative design, social and digital engagement, media relations, digital advertising and federal marketing.
PIP will have offices in New York and Silicon Valley as well as affiliates in Latin America, Asia, and EMEA.
Phil Armstrong (alumnus of Hill & Knowlton, Zeno Group and Euro RSCG) heads New York while Adam Rak (veteran TechAmerica and Symantec) leads the California outpost.
The firm’s leadership includes Jefferson Group founder Mark Cowan, Weber Merritt’s Jim Weber & Bernie Merritt, Bond & Assocs.’ Phil Bond and Democratic National Committee ex-vice chairman Patrick Murphy.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
