Weber Shandwick is working with South Africa Tourism to promote travel to Cape Town, which has been in the news as potentially the first major city in the world to run out of water.
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Aerial view of Cape Town comparison between 2011 (top) and 2018.The Interpublic unit began work Feb. 14., handling media requests, pitching reporters and developing messages to best position Cape Town and South Africa as tourist destinations.
The budget for fees/expenses is capped at $100K.
The Guardian (Feb. 3) reported that Cape Town is in the midst of a one-in-384-year drought.
Greg Pillay, a Cape Town emergency services official, identified water shortages, sanitation failures, disease outbreaks and anarchy as the major risks faced by the city.
Unless water consumption is drastically slashed, the city forecasts July 9 as Day Zero, when reservoirs fall to 13 percent of capacity, and water valves to one million homes, 75 percent of the city, will close.
Residents will then have to go to 200 municipal sites, where armed guards will enforce the daily intake of water to 6.6 gallons.
Katie Zacharia has been fired from her White House press secretary post after five days on the job, according to media reports.
It's almost always possible to recover from past mistakes, but the way the Met handled the John Galliano fiasco is an object lesson in how not to do that.
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FGS Global’s Paul Holmes, Molly Levinson of TLG Communications. Trident GMG’s Joshua Galper and Brunswick Group’s Ellen Moskowitz all placed in the top level (Tier 1) of individual practitioners in the recently released Chambers rankings for both crisis & PR communications pros and those working in litigation PR & communications.
