Weber Shandwick is working with South Africa Tourism to promote travel to Cape Town, which has been in the news as potentially the first major city in the world to run out of water.
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Aerial view of Cape Town comparison between 2011 (top) and 2018.The Interpublic unit began work Feb. 14., handling media requests, pitching reporters and developing messages to best position Cape Town and South Africa as tourist destinations.
The budget for fees/expenses is capped at $100K.
The Guardian (Feb. 3) reported that Cape Town is in the midst of a one-in-384-year drought.
Greg Pillay, a Cape Town emergency services official, identified water shortages, sanitation failures, disease outbreaks and anarchy as the major risks faced by the city.
Unless water consumption is drastically slashed, the city forecasts July 9 as Day Zero, when reservoirs fall to 13 percent of capacity, and water valves to one million homes, 75 percent of the city, will close.
Residents will then have to go to 200 municipal sites, where armed guards will enforce the daily intake of water to 6.6 gallons.
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
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Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
