 |
RPR Public Relations scoops up Sobercoin, which bills itself as the blockchain-based currency of recovery. Sobercoin incentivizes an addict’s motivation to stay clean, sober and in recovery by rewarding people in recovery for their continued efforts at positive change and abstinence. The services that Sobercoin can be spent on are planned to include: professional telephone assessments, telephonic counseling, detox services, sober housing and medication. RPR has been engaged to devise a PR campaign to launch the currency. “We selected RPR Public Relations to launch Sobercoin because of their extensive national reach and established understanding of cryptocurrency, blockchain as well as addiction and recovery,” said Dr. Harold Jonas, Founder/Sober Network Inc.
 |
Kwittken signs up Laurel Road, online lender of student loans, personal loans and mortgages. Aaron Kwittken's firm will be responsible for raising awareness of the company’s products through content marketing, brand activations, thought leadership and traditional media relations. Laurel Road, which is part of Darien Rowayton Bank, recently surpassed $3 billion in student loan originations.
 Mark Jackson |
Racepoint Global adds China-based healthcare/technology clients. Racepoint will work with Applied Materials, which provides materials engineering solutions for the semiconductor, flat panel display and solar photovoltaic industries, to develop the company’s integrated communications strategy, which includes media relations, content creation, and social media management. For China Mobile International, the agency will support the company’s launch of its mobile virtual network operator solutions in the UK. Medical management solutions provider Medix Global has enlisted Racepoint to help raise its brand awareness in Asia through an integrated communications strategy, and semiconductor company MediaTek will partner with the agency to support a new product roll-out across China. "We are excited to work with these cutting-edge brands,” said Racepoint Global’s Asia Deputy Managing Director, Mark Jackson.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
