RPR Public Relations scoops up Sobercoin, which bills itself as the blockchain-based currency of recovery. Sobercoin incentivizes an addict’s motivation to stay clean, sober and in recovery by rewarding people in recovery for their continued efforts at positive change and abstinence. The services that Sobercoin can be spent on are planned to include: professional telephone assessments, telephonic counseling, detox services, sober housing and medication. RPR has been engaged to devise a PR campaign to launch the currency. “We selected RPR Public Relations to launch Sobercoin because of their extensive national reach and established understanding of cryptocurrency, blockchain as well as addiction and recovery,” said Dr. Harold Jonas, Founder/Sober Network Inc.
Kwittken signs up Laurel Road, online lender of student loans, personal loans and mortgages. Aaron Kwittken's firm will be responsible for raising awareness of the company’s products through content marketing, brand activations, thought leadership and traditional media relations. Laurel Road, which is part of Darien Rowayton Bank, recently surpassed $3 billion in student loan originations.
Racepoint Global adds China-based healthcare/technology clients. Racepoint will work with Applied Materials, which provides materials engineering solutions for the semiconductor, flat panel display and solar photovoltaic industries, to develop the company’s integrated communications strategy, which includes media relations, content creation, and social media management. For China Mobile International, the agency will support the company’s launch of its mobile virtual network operator solutions in the UK. Medical management solutions provider Medix Global has enlisted Racepoint to help raise its brand awareness in Asia through an integrated communications strategy, and semiconductor company MediaTek will partner with the agency to support a new product roll-out across China. "We are excited to work with these cutting-edge brands,” said Racepoint Global’s Asia Deputy Managing Director, Mark Jackson.