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RPR Public Relations scoops up Sobercoin, which bills itself as the blockchain-based currency of recovery. Sobercoin incentivizes an addict’s motivation to stay clean, sober and in recovery by rewarding people in recovery for their continued efforts at positive change and abstinence. The services that Sobercoin can be spent on are planned to include: professional telephone assessments, telephonic counseling, detox services, sober housing and medication. RPR has been engaged to devise a PR campaign to launch the currency. “We selected RPR Public Relations to launch Sobercoin because of their extensive national reach and established understanding of cryptocurrency, blockchain as well as addiction and recovery,” said Dr. Harold Jonas, Founder/Sober Network Inc.
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Kwittken signs up Laurel Road, online lender of student loans, personal loans and mortgages. Aaron Kwittken's firm will be responsible for raising awareness of the company’s products through content marketing, brand activations, thought leadership and traditional media relations. Laurel Road, which is part of Darien Rowayton Bank, recently surpassed $3 billion in student loan originations.
 Mark Jackson |
Racepoint Global adds China-based healthcare/technology clients. Racepoint will work with Applied Materials, which provides materials engineering solutions for the semiconductor, flat panel display and solar photovoltaic industries, to develop the company’s integrated communications strategy, which includes media relations, content creation, and social media management. For China Mobile International, the agency will support the company’s launch of its mobile virtual network operator solutions in the UK. Medical management solutions provider Medix Global has enlisted Racepoint to help raise its brand awareness in Asia through an integrated communications strategy, and semiconductor company MediaTek will partner with the agency to support a new product roll-out across China. "We are excited to work with these cutting-edge brands,” said Racepoint Global’s Asia Deputy Managing Director, Mark Jackson.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
