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French/West/Vaughan has scooped up the North Carolina Pork Council to oversee its brand positioning, creative development, media relations, social media and advertising efforts. Eckel & Vaughan had the account.
Originally chartered as the North Carolina Swine Industry Assn. in 1962, NCPC is the oldest state pork producer group that has operated with a mandatory check-up since its beginning.
The Raleigh-based F/W/V will handle NCPC’s consumer-facing communications to promote the industry as a profitable and socially responsible business that impacts the lives of all North Carolinians.
Andy Curliss, CEO of NCPC, expects F/W/V will promote the “great stories that are the result of the efforts of hardworking hog farmers across the state.”
While specialization is essential, siloed execution can subtract from the impact of corporate purpose and narratives. The result is missed opportunities to lead. 
