French/West/Vaughan has scooped up the North Carolina Pork Council to oversee its brand positioning, creative development, media relations, social media and advertising efforts. Eckel & Vaughan had the account.

Originally chartered as the North Carolina Swine Industry Assn. in 1962, NCPC is the oldest state pork producer group that has operated with a mandatory check-up since its beginning.

The Raleigh-based F/W/V will handle NCPC’s consumer-facing communications to promote the industry as a profitable and socially responsible business that impacts the lives of all North Carolinians.

Andy Curliss, CEO of NCPC, expects F/W/V will promote the “great stories that are the result of the efforts of hardworking hog farmers across the state.”