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French/West/Vaughan has scooped up the North Carolina Pork Council to oversee its brand positioning, creative development, media relations, social media and advertising efforts. Eckel & Vaughan had the account.
Originally chartered as the North Carolina Swine Industry Assn. in 1962, NCPC is the oldest state pork producer group that has operated with a mandatory check-up since its beginning.
The Raleigh-based F/W/V will handle NCPC’s consumer-facing communications to promote the industry as a profitable and socially responsible business that impacts the lives of all North Carolinians.
Andy Curliss, CEO of NCPC, expects F/W/V will promote the “great stories that are the result of the efforts of hardworking hog farmers across the state.”
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
