Finn Partners has rebranded, using the color red as its main focus and meant to signify the sense of power, strength, determination and energy of the independent firm.
Launched internally on Valentine's Day, the redesign features a revamped website (www.finnpartners.com ) that allows easy access to the firm's blog, data research projects, video, webinars and examples of its work.
Peter Finn said his shop has grown rapidly during the past five years to more than 600 staffers in 16 offices in North America, Europe and Asia.
That growth and broadened scope of service offerings inspired the rebranding and new tagline, "Out With the Old, In With the Wow."
As the distinction between PR, advertising, design and marketing technology muddies, the rebranding highlights Finn Partners' ability to deliver top-notch creativity and services in every area.
Finn Partners wants clients to view it as an instigator, integrated, industrious and indispensable.