 Q Drinks founder Jordan Silbert |
Emblem Public Relations, which represents beverage brands, bars, and restaurants, has signed on as the agency of record for Brooklyn’s Q Drinks, which produces carbonated mixers. Q Drinks was launched in 2007 to meet the need for mixers that were of equal quality to the liquors with which they were mixed. The company’s products include tonic water, Indian tonic water and ginger beer, all of which are made in the USA and certified non-GMO. They are carried by such nationwide chains as Whole Foods, Target, Safeway and Amazon.
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5W Public Relations has been named PR agency of record by Crepe Erase. Introduced by Guthy-Renker in 2014, Crepe Erase is an anti-aging body care system. 5WPR will execute a comprehensive public relations program designed to position the brand as an innovator in the beauty space and create further awareness for its products. With a list of brand ambassadors that includes actress Jane Seymour, the brand has been highly successful on QVC, and is now also distributed by Amazon and Ulta.
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Marino has added Bono, Sicily’s largest producer of extra virgin olive oil, to its roster of food and beverage accounts. The agency will lead a media relations and digital program for the brand, as well as executing other marketing activations with the aim of making Bono’s products what Marino executive vp Robert Barletta calls “the go-to choice for U.S. consumers looking for an authentic Sicilian food experience.” Founded in 1934, Bono’s line of products have received honors including a Gold Medal at the 2016 New York International Olive Oil Competition. Marino’s other recent client wins include being named agency of record for McDonald’s New York Metro Region and spearheading the launch of Rosé All Day on behalf of Biagio Cru & Estate Wines.
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Clarity PR has been appointed PR agency of record by NetCents, a financial blockchain company with its own cryptocurrency, which is available in 194 countries. Clarity will manage the business out of its New York office with support from its European teams. The press operation will focus on growing NetCents’ merchant customers as well as their consumers.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
