Kreps DeMaria Public Relations & Marketing has acquired Miami-based digital strategy consultancy BTW Agency.
Financial terms of the acquisition were not announced.
BTW was founded in 2015 by partners Jordan Howard and Allan Yacaman. The digital strategy agency, whose offices had been entirely virtual, specialized in marketing, social media consulting, native advertising and creative services.
KD has launched a new digital division in light of the acquisition, titled KD Digital, which will focus on image development and lead generation while complementing the agency's in-house social media division, KD Social, and its graphic design unit, KD Creative. Capabilities will also include website development, digital content creation and SEO services. Howard and Yacaman will lead that operation.
“With the fragmentation of media and hence, the PR business, we think it’s critical to serve clients with a one-stop shop approach to service all of their public relations and marketing needs,” KD president Sissy DeMaria-Koehne told O’Dwyer’s.
Koehne told O’Dwyer’s that the agency is additionally unveiling a new influencer marketing division, titled KD Lifestyle.
“It is not just the digital side of the business that is evolving, but today experiential event marketing is a key component of the PR matrix,” DeMaria-Koehne told O’Dwyer’s. “Today’s celebrities are social media stars, not Oscar contenders."
Coral Gables, FL-based Kreps DeMaria maintains a second office in New York.