North 6th Agency has launched a new division dedicated to the cybersecurity and blockchain sectors.
N6A’s Cybersecurity & Digital Identity Group will serve startups and established companies specializing in cybersecurity, digital identity, fraud, blockchain and cryptocurrency that are looking to establish and distinguish their technologies in the competitive and rapidly evolving landscape.
A few clients the agency currently represents in these sectors include HYPR, Token, One World Identity and Snyk.
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N6A CEO Matt Rizzetta told O’Dwyer’s that cybersecurity services have boomed amid increased demand. Successful cyber-attacks per company each year have risen more than 27 percent, putting more attention on these crises.
“Cybersecurity is one of the fastest growing industries globally and the size of the market is expected to surpass $200 billion by 2022,” Rizzetta told O’Dwyer’s. “Needless to say, the cybersecurity industry is expanding rapidly and we’re seeing these emerging companies needing specialized marketing and PR/communication services.”
New York-based N6A, which was founded in 2010, accounted for more than $4.3 million in 2016, according to O’Dwyer’s rankings of PR firms.
Cybersecurity PR, when executed well, is an essential tool for fostering transparency, promoting best practices and ensuring that the public feels secure in the hands of technology providers.
Gone are the days when the person hacking into your company’s data is sitting alone in a dark basement. More than likely the culprit is a sophisticated and organized threat actor.
Scott Radcliffe, who did a nearly four-team stint on Apple’s corporate communications team in Austin, has joined FleishmanHillard as global director of cybersecurity.
FTI Consulting has hired Brian Boetig, a 24-year veteran of the Federal Bureau of Investigation, as senior managing director in its cybersecurity unit.
