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German Football Assn. has retained Burson Cohn & Wolfe to handle its bid to the host the Union of European Football Assn.'s 2024 soccer tournament.
The WPP unit's sports division, which is based in Lausanne (Switzerland), handles the PR and international strategy work.
Germany plans to stage the games in 17 cities, including Berlin, Frankfurt, Nuremberg, Stuttgart, Dusseldorf, Cologne and Munich.
Turkey is challenging Germany for the right to host Euro 2024. The winning bid will be announced in September.
The 2017-2018 championship match will be held in Kiev, Ukraine. Real Madrid is the defending champ.
A dozen European cities will host Euro 2020 with the semi-finals and final set for London's Wembley Stadium.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
