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Parasol has been named agency of record for the Inn at Perry Cabin in St. Michael’s, MD. The firm will handle PR, brand positioning and strategic programming for the property. In addition to hotel accommodations, the Inn at Perry Cabin, located on the Chesapeake Bay, has its own fleet of sailboats and yachts, and operates a sailing academy. Parasol’s client roster includes Baha Mar, Baglioni Hotels, Camden Harbour Inn, Fairmont Miramar Hotel & Bungalows, FIG Restaurant, Monterey County Convention & Visitors Bureau, One&Only Resorts and Round Pond Estate.
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R&J Strategic Communications has landed drug treatment laboratory Ammon Labs as a client. R&J will create and implement an integrated communications strategy that employs traditional and paid media, emphasizing PR, media relations and thought leadership for both Ammon Labs and the Ammon Foundation, a philanthropic endeavor dedicated to removing the barriers those in addiction recovery face. The firm’s scope of work will also include website and social media management, as well as the development of creative and promotional materials and a crisis communications strategy.
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RMD Advertising, an agency with expertise in the challenger food brand category, has added Real Food Real Kitchens and Whirlybird Granola to its client roster. Real Food Real Kitchens is a cooking show, available on Amazon Prime, that films real people in their kitchens telling stories of their family dishes. Whirlybird Granola produces all-natural, Non-GMO, gluten-free and vegan granola. RMD Advertising will assist its new accounts grow awareness and attract consumers through integrated strategies that employ public PR, advertising and marketing.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
