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Parasol has been named agency of record for the Inn at Perry Cabin in St. Michael’s, MD. The firm will handle PR, brand positioning and strategic programming for the property. In addition to hotel accommodations, the Inn at Perry Cabin, located on the Chesapeake Bay, has its own fleet of sailboats and yachts, and operates a sailing academy. Parasol’s client roster includes Baha Mar, Baglioni Hotels, Camden Harbour Inn, Fairmont Miramar Hotel & Bungalows, FIG Restaurant, Monterey County Convention & Visitors Bureau, One&Only Resorts and Round Pond Estate.
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R&J Strategic Communications has landed drug treatment laboratory Ammon Labs as a client. R&J will create and implement an integrated communications strategy that employs traditional and paid media, emphasizing PR, media relations and thought leadership for both Ammon Labs and the Ammon Foundation, a philanthropic endeavor dedicated to removing the barriers those in addiction recovery face. The firm’s scope of work will also include website and social media management, as well as the development of creative and promotional materials and a crisis communications strategy.
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RMD Advertising, an agency with expertise in the challenger food brand category, has added Real Food Real Kitchens and Whirlybird Granola to its client roster. Real Food Real Kitchens is a cooking show, available on Amazon Prime, that films real people in their kitchens telling stories of their family dishes. Whirlybird Granola produces all-natural, Non-GMO, gluten-free and vegan granola. RMD Advertising will assist its new accounts grow awareness and attract consumers through integrated strategies that employ public PR, advertising and marketing.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
