Parasol has been named agency of record for the Inn at Perry Cabin in St. Michael’s, MD. The firm will handle PR, brand positioning and strategic programming for the property. In addition to hotel accommodations, the Inn at Perry Cabin, located on the Chesapeake Bay, has its own fleet of sailboats and yachts, and operates a sailing academy. Parasol’s client roster includes Baha Mar, Baglioni Hotels, Camden Harbour Inn, Fairmont Miramar Hotel & Bungalows, FIG Restaurant, Monterey County Convention & Visitors Bureau, One&Only Resorts and Round Pond Estate.
R&J Strategic Communications has landed drug treatment laboratory Ammon Labs as a client. R&J will create and implement an integrated communications strategy that employs traditional and paid media, emphasizing PR, media relations and thought leadership for both Ammon Labs and the Ammon Foundation, a philanthropic endeavor dedicated to removing the barriers those in addiction recovery face. The firm’s scope of work will also include website and social media management, as well as the development of creative and promotional materials and a crisis communications strategy.
RMD Advertising, an agency with expertise in the challenger food brand category, has added Real Food Real Kitchens and Whirlybird Granola to its client roster. Real Food Real Kitchens is a cooking show, available on Amazon Prime, that films real people in their kitchens telling stories of their family dishes. Whirlybird Granola produces all-natural, Non-GMO, gluten-free and vegan granola. RMD Advertising will assist its new accounts grow awareness and attract consumers through integrated strategies that employ public PR, advertising and marketing.