Dawn Hudson
Dawn Hudson

Dawn Hudson will step down from the executive VP/chief marketing officer slot at the National Football League next month after a four-year run.

Her departure follows the March 13 promotion of Maryann Turcke, who was in charge of NFL Network, to the COO slot. She succeeded Tod Leiweke.

Turcke, one-time president of Bell Canada's media arm, is taking over the marketing, PR, events, technology and human resource departments. She plans to move from Los Angeles to the league's headquarters in New York.

Hudson, who dealt with fallout surrounding domestic abuse, concussions and players kneeling during the national anthem, told the Wall Street Journal that Turcke's elevation makes it a good time for her to leave.

The former president/CEO of Pepsi-Cola North America, chair of LPGA and vice chair at Parthenon Group, plans to pursue opportunities outside marketing.

The NFL issued a statement crediting Hudson for providing "refreshing insights and perspectives on how to portray our game, players and the special bond fans have with the NFL."