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Trevelino/Keller has teamed with Stretch Zone, an Athens, GA-based company that specializes in practitioner-assisted stretching programs. Trevelino/Keller, whose current clients in the fitness-related franchise space include CycleBar and Velocity Sports Performance, was hired to drive Stretch Zone’s brand and PR strategy, with the goal of doubling the company’s growth by 2019. Stretch Zone now has more than 40 franchise locations.
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Hill+Knowlton Strategies has been retained by digital content producer Imagination Park Entertainment Inc. to improve its visibility in North America, positioning the company as a leader in such areas as augmented reality, mixed reality, artificial intelligence, machine learning and computer vision. The communications program will be led by H+K Montreal and supported by the agency’s Toronto, New York and Los Angeles teams.
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DDCworks has added The Habit Burger Grill to its roster of clients. The agency’s campaign for the California-based fast-casual restaurant chain will use traditional media relations, as well as grassroots PR efforts, to spread brand awareness and increase customer traffic for its locations in King of Prussia, Pa., and Cherry Hill, N.J. With more than 210 locations in 11 states, The Habit Burger Grill expanded into the Philadelphia market last year.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
