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Trevelino/Keller has teamed with Stretch Zone, an Athens, GA-based company that specializes in practitioner-assisted stretching programs. Trevelino/Keller, whose current clients in the fitness-related franchise space include CycleBar and Velocity Sports Performance, was hired to drive Stretch Zone’s brand and PR strategy, with the goal of doubling the company’s growth by 2019. Stretch Zone now has more than 40 franchise locations.
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Hill+Knowlton Strategies has been retained by digital content producer Imagination Park Entertainment Inc. to improve its visibility in North America, positioning the company as a leader in such areas as augmented reality, mixed reality, artificial intelligence, machine learning and computer vision. The communications program will be led by H+K Montreal and supported by the agency’s Toronto, New York and Los Angeles teams.
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DDCworks has added The Habit Burger Grill to its roster of clients. The agency’s campaign for the California-based fast-casual restaurant chain will use traditional media relations, as well as grassroots PR efforts, to spread brand awareness and increase customer traffic for its locations in King of Prussia, Pa., and Cherry Hill, N.J. With more than 210 locations in 11 states, The Habit Burger Grill expanded into the Philadelphia market last year.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
