Trevelino/Keller has teamed with Stretch Zone, an Athens, GA-based company that specializes in practitioner-assisted stretching programs. Trevelino/Keller, whose current clients in the fitness-related franchise space include CycleBar and Velocity Sports Performance, was hired to drive Stretch Zone’s brand and PR strategy, with the goal of doubling the company’s growth by 2019. Stretch Zone now has more than 40 franchise locations.
Hill+Knowlton Strategies has been retained by digital content producer Imagination Park Entertainment Inc. to improve its visibility in North America, positioning the company as a leader in such areas as augmented reality, mixed reality, artificial intelligence, machine learning and computer vision. The communications program will be led by H+K Montreal and supported by the agency’s Toronto, New York and Los Angeles teams.
DDCworks has added The Habit Burger Grill to its roster of clients. The agency’s campaign for the California-based fast-casual restaurant chain will use traditional media relations, as well as grassroots PR efforts, to spread brand awareness and increase customer traffic for its locations in King of Prussia, Pa., and Cherry Hill, N.J. With more than 210 locations in 11 states, The Habit Burger Grill expanded into the Philadelphia market last year.