Philipp Schindler
Philipp Schnidler

Google today unveiled a $300M campaign to help mainstream media "thrive in the digital age," according to a blog post by chief business officer Philipp Schindler.

The search engine, which took heat for distributing misleading and fake news during the presidential campaign, says its Google News Initiative will strengthen quality journalism, elevate business models to drive sustainable growth and empower media through technical innovation.

Google, which claims to be combatting fake news on its own platforms, will promote authoritative content and work with publishers to launch DisInfo Lab to identify misinformation in breaking news.

It is teaming with the Poynter Institute, Stanford University and Local Media Assn. to develop "MediaWise," a program to teach digital media literacy to young people.

Schindler says Google, which controls the lion's share of the digital ad space, is committed to helping publishers diversify their revenues base.

For instance, is company will allow users to purchase newspaper subscriptions via their own Google accounts. The New York Times, Financial Times and Washington Post are among papers to sign up for this service.

According to Schindler, GNI demonstrates that news and quality journalism is a top priority for Google.

"We know that success can only be achieved by working together, and we look forward to collaborating with the news industry to build a stronger future for journalism," he wrote.