 Jennifer Purcell |
SHIFT Communications has brought on Jennifer Purcell as VP. Purcell comes to SHIFT after having spent several years in-house at energy company SunPower and software company Bazaarvoice. She has also held executive positions at Edelman and The Ardell Group. Most of her experience is in the technology space, including consumer tech, SaaS and semiconductors, and for-profit and non-profit healthcare. Clients she has worked with include the American Heart Association, Applied Micro Circuits Corporation, AT&T, Curves, Globalstar, IBM, Oasis Brands, Merck, the Methodist Hospital in Houston and the National Osteoporosis Foundation. Purcell will lead SHIFT’s Austin office, with responsibility for overseeing account management.
 Emily Lu Aldrich |
Shelter PR has hired Emily Lu Aldrich as VP of national film and television publicity. Alrdich joins Shelter from Focus Features, where she was senior director of publicity and awards, working on campaigns for such films as Oscar nominees The Darkest Hour and Phantom Thread. Before coming to Focus, Aldrich headed up West Coast operations for Strategy PR/Consulting as director of national publicity. Shelter launched its film and television publicity division in December with the hiring of Paramount SVP, field publicity and targeted marketing Alicia Wyld and Focus Features senior director, publicity & events Jerry Rojas.
 Marilu McQuilken |
S&A Cherokee (Cary, NC) has promoted Marilu McQuilken and Mor Aframian, both of whom are part of its Cherokee Media Group division. McQuilkin, who has been with the company for 10 years, moves from director of meetings and events to senior director of events and marketing. Aframain, previously events and marketing assistant and online community coordinator, is now director of events and marketing. Before coming to S&A Cherokee, she was a co-founder of Redress Raleigh, a fashion-oriented events planning company.
 Hayley Stocker |
CRC has named Hayley Stocker account coordinator. Before coming to CRC in September, Stocker worked with various non-profit foundations and fashion accounts in roles including community outreach and engagement, event planning and copy writing. In her new role as Account Coordinator, Stocker is a member of multiple client teams and assists in media relations as well as the execution of PR programs for clients including Hanes Hosiery, DKNY and Donna Karan intimates and legwear, Echo Design, The Coconut Collaborative, bluwinx and DadaABC.
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
Mara Motherway, who was
Avoq has recruited advertising pro Jillian Goger as senior VP/group creative director in its New York office.
SBM Partners, a Tallahassee-based government affairs firm, brings on Kevin Cleary as a partner. Cleary most recently served as VP of government relations at Allegiant Strategies Group.... WHOOP, which offers a wearable device providing health guidance across sleep, recovery, strain, fitness and longevity, names Dirk-Jan "DJ" van Hameren as CMO.... Dunn Pellier Media, a PR agency working with clients in the health and wellness sector, promotes Erica Gutierrez from account executive to senior account executive.
