NBCUniversal Telemundo Enterprises has named Krystyna Hall VP of corporate communications.
Hall joins the Spanish-language media company from Edelman, where was a senior VP with responsibility for PR, corporate reputation and crisis management for such brands as PepsiCo, URBN, Mars Inc., Microsoft and Samsung.
Before that, she was a senior VP at FleishmanHillard, where she worked on accounts including Lockheed Martin, the Egyptian Tourist Authority and the Italian Ministry of Environment.
In her new role, Hall will develop corporate communication strategies designed to increase awareness of NBCUniversal Telemundo Enterprises and its brands among key stakeholders.
She will be an integral part of the team that will coordinate the inauguration of Telemundo Center, the company’s new headquarters, as well as playing a key role as Telemundo and Universo become the exclusive Spanish-language networks for the 2018 FIFA World Cup Russia this summer.
Telemundo Enterprises’ platforms include Telemundo Network, which reaches US Hispanic viewers in 210 markets via its 17-owned stations; Telemundo Digital Media, content distributor; telecomundo.com, owned and operated station in Puerto Rico, and Telemundo International, global distribution arm.