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Lucky Break Public Relations & Marketing (Los Angeles) has recently opened offices in Austin, DC and Chicago. Kris Ferraro, who joined Lucky Break from Giant Noise Public Relations, heads the Texas outpost. Ashley Mason-Greene, who was VP marketing & PR for The Howard Theatre, leads Washington. Former Intel design director Dave Kroy heads Lucky Break Chicago. As part of the opening, Lucky Break will give away six months of PR services to a start-up in each of the three markets.
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SPRYTE Communications has been re-certified as a Women’s Business Enterprise by the Women’s Business Enterprise Council The certification process is designed to confirm the business is at least 51 percent owned, operated and controlled by a woman or women. Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members.
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Green Room Communications is marking its 10th anniversary by relocating to new space in Parsippany, NJ. Located in the state’s pharmaceutical corridor, the offices are near many of the agency’s healthcare clients, and will provide it with room for continued expansion. “Green Room has grown exponentially in terms of revenue, size and clientele as we have solidified our business model,” said agency managing partner Deborah Fowler.
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Calypso Communications has rebranded as Calypso. “Message development and elite writing will remain our core strengths, but we’ve greatly expanded our team and technologies to best craft and protect client brands,” said Kevin Stickney, Portsmouth, NH-based Calypso’s founder. In addition to its new name and expanded services, the brand identity agency has launched a redesigned website. The new website was created and developed on the HubSpot COS platform, which the company says will facilitate seamless integration with both marketing and CRM platforms.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
