French/West/Vaughan decks out in J. Peterman gear. The Raleigh firm will provide branding, creative development, media relations and lifestyle integration services for the direct-to-consumer retailer founded in 1987 by John Peterman. The Blue Ash (Ohio)-based company was reacquired by the Peterman family and key employees in 2001 following two-years of ownership by Paul Harris Stores. The Peterman name earned a place in pop culture during the 1990s on sitcom Seinfeld, when the character Elain Benes worked for the world traveling “J. Peterman.”


Zapwater Communications has expanded its relationship with Kimpton Hotels & Restaurants, adding the Kimpton Gray Hotel; Boleo, a rooftop restaurant and lounge; and the bar Vol. 39 to its client roster. The agency has also been retained to open the brand’s newest restaurant, Fisk & Co. in the Chicago Loop next month. Zapwater will provide media relations support, manage influencer relations and activations, as well as overseeing strategic events and partnerships for its new clients. Zapwater’s relationship with Kimpton Hotels & Restaurants began in 2016.

Fragrance Foundation

Ink & Roses has added The Fragrance Foundation and Tu’el Skin Care to its roster of beauty clients. The agency will handle PR and social media for The Fragrance Foundation, a not-for-profit organization whose membership of more than 90 fragrance companies includes Revlon, L’Oréal and Chanel. For Tu’el Skin Care, a California-based company that produces natural and botanically based, 100% vegan skin care products, Ink & Roses will handle consumer and trade public relations. The agency’s client list also includes companies in the consumer health and wellness, parenting, lifestyle and corporate communications sectors.