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French/West/Vaughan decks out in J. Peterman gear. The Raleigh firm will provide branding, creative development, media relations and lifestyle integration services for the direct-to-consumer retailer founded in 1987 by John Peterman. The Blue Ash (Ohio)-based company was reacquired by the Peterman family and key employees in 2001 following two-years of ownership by Paul Harris Stores. The Peterman name earned a place in pop culture during the 1990s on sitcom Seinfeld, when the character Elain Benes worked for the world traveling “J. Peterman.”
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Zapwater Communications has expanded its relationship with Kimpton Hotels & Restaurants, adding the Kimpton Gray Hotel; Boleo, a rooftop restaurant and lounge; and the bar Vol. 39 to its client roster. The agency has also been retained to open the brand’s newest restaurant, Fisk & Co. in the Chicago Loop next month. Zapwater will provide media relations support, manage influencer relations and activations, as well as overseeing strategic events and partnerships for its new clients. Zapwater’s relationship with Kimpton Hotels & Restaurants began in 2016.
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Ink & Roses has added The Fragrance Foundation and Tu’el Skin Care to its roster of beauty clients. The agency will handle PR and social media for The Fragrance Foundation, a not-for-profit organization whose membership of more than 90 fragrance companies includes Revlon, L’Oréal and Chanel. For Tu’el Skin Care, a California-based company that produces natural and botanically based, 100% vegan skin care products, Ink & Roses will handle consumer and trade public relations. The agency’s client list also includes companies in the consumer health and wellness, parenting, lifestyle and corporate communications sectors.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
