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French/West/Vaughan decks out in J. Peterman gear. The Raleigh firm will provide branding, creative development, media relations and lifestyle integration services for the direct-to-consumer retailer founded in 1987 by John Peterman. The Blue Ash (Ohio)-based company was reacquired by the Peterman family and key employees in 2001 following two-years of ownership by Paul Harris Stores. The Peterman name earned a place in pop culture during the 1990s on sitcom Seinfeld, when the character Elain Benes worked for the world traveling “J. Peterman.”
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Zapwater Communications has expanded its relationship with Kimpton Hotels & Restaurants, adding the Kimpton Gray Hotel; Boleo, a rooftop restaurant and lounge; and the bar Vol. 39 to its client roster. The agency has also been retained to open the brand’s newest restaurant, Fisk & Co. in the Chicago Loop next month. Zapwater will provide media relations support, manage influencer relations and activations, as well as overseeing strategic events and partnerships for its new clients. Zapwater’s relationship with Kimpton Hotels & Restaurants began in 2016.
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Ink & Roses has added The Fragrance Foundation and Tu’el Skin Care to its roster of beauty clients. The agency will handle PR and social media for The Fragrance Foundation, a not-for-profit organization whose membership of more than 90 fragrance companies includes Revlon, L’Oréal and Chanel. For Tu’el Skin Care, a California-based company that produces natural and botanically based, 100% vegan skin care products, Ink & Roses will handle consumer and trade public relations. The agency’s client list also includes companies in the consumer health and wellness, parenting, lifestyle and corporate communications sectors.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
