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French/West/Vaughan decks out in J. Peterman gear. The Raleigh firm will provide branding, creative development, media relations and lifestyle integration services for the direct-to-consumer retailer founded in 1987 by John Peterman. The Blue Ash (Ohio)-based company was reacquired by the Peterman family and key employees in 2001 following two-years of ownership by Paul Harris Stores. The Peterman name earned a place in pop culture during the 1990s on sitcom Seinfeld, when the character Elain Benes worked for the world traveling “J. Peterman.”
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Zapwater Communications has expanded its relationship with Kimpton Hotels & Restaurants, adding the Kimpton Gray Hotel; Boleo, a rooftop restaurant and lounge; and the bar Vol. 39 to its client roster. The agency has also been retained to open the brand’s newest restaurant, Fisk & Co. in the Chicago Loop next month. Zapwater will provide media relations support, manage influencer relations and activations, as well as overseeing strategic events and partnerships for its new clients. Zapwater’s relationship with Kimpton Hotels & Restaurants began in 2016.
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Ink & Roses has added The Fragrance Foundation and Tu’el Skin Care to its roster of beauty clients. The agency will handle PR and social media for The Fragrance Foundation, a not-for-profit organization whose membership of more than 90 fragrance companies includes Revlon, L’Oréal and Chanel. For Tu’el Skin Care, a California-based company that produces natural and botanically based, 100% vegan skin care products, Ink & Roses will handle consumer and trade public relations. The agency’s client list also includes companies in the consumer health and wellness, parenting, lifestyle and corporate communications sectors.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
