 Parita Shah |
Parita Shah, who was chief of staff at the Millennium Challenge Corp., the US foreign aid agency that grants assistance to countries committed to sustainable development and reduction of poverty, has joined Pandora streaming service as public affairs head.
Prior to MCC, Shah was VP at APCO Worldwide and press secretary for President Obama's Commerce Dept. chief Gary Locke and ex-Los Angeles Mayor Antonio Villaraigosa.
She served as New Mexico communications director at Obama for America and as a member of the John Kerry for President advance team.
Pandora made news March 21 with the acquisition of AdsWizz, one of the few ad tech firms that focus on digital audio.
The Interactive Advertising Board reports digital audio advertising is growing at a 42 percent clip.
Pandora expects AdsWizz will help it monetize inventory and make it easier for advertisers to buy space and measure campaign effectiveness.
How risks and opportunities have evolved for communicators in the second Trump administration.
Too many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s a dangerous misconception.
A majority of Americans (52 percent) say president Trump launched the invasion of Iran in part to distract voters from the Jeffrey Epstein sex scandal. Forty percent disagree, according to Drop Site/Zeteo/Data for Progress survey conducted March 6-8.
