 |
Rogers & Cowan/FRUKT has been named agency of record for Heineken USA, with responsibility for product placement, strategic integration and entertainment partnerships, as well as entertainment PR efforts on behalf of the company’s portfolio of brands (Heineken, Heineken Light, Tecate, Dos Equis, Strongbow, Red Stripe, Tiger and Amstel Light). The agency will provide brand engagement opportunities including industry events and sponsorships. “We know that R&C/FRUKT can create strategic content and partnerships that pair hand-in-hand with our message and tone,” stated Pattie Falch, director of sponsorships & activations at Heineken USA.
 |
Child’s Play Communications has been engaged by Produce for Kids, a cause marketing organization created by Shuman Produce Inc., to manage media relations surrounding the launch of the organization’s Power Your Lunchbox Promise campaign. The campaign encourages families and classrooms to make the promise together to eat a healthier lunch throughout the year, In incorporates such tactics as easy recipes, meal prep ideas and fun ways to get the kids in the kitchen to help prepare their after-school snacks and weekday lunches. “Because of our experience with Child’s Play Communications and its skill at getting visibility for products and programs targeted to families, we’re confident that we’ve chosen the right agency partner for this campaign,” said Produce for Kids director of Marketing Communications Amanda Keefer.
 |
Beach House PR has added Bodyography Professional Cosmetics to its roster. Beach House will handle public relations efforts for the company. Headquartered in San Diego, CA, Bodyography is a boutique makeup line whose products are mineral-based, as well as being vegan, gluten- and paraben-free. Manufactured in the USA, they offer what the company says are clean ingredient lists and are marketed in simple packaging. Bodyography’s cosmetics and skin care products are sold online at Bodyography.com.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
