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Rogers & Cowan/FRUKT has been named agency of record for Heineken USA, with responsibility for product placement, strategic integration and entertainment partnerships, as well as entertainment PR efforts on behalf of the company’s portfolio of brands (Heineken, Heineken Light, Tecate, Dos Equis, Strongbow, Red Stripe, Tiger and Amstel Light). The agency will provide brand engagement opportunities including industry events and sponsorships. “We know that R&C/FRUKT can create strategic content and partnerships that pair hand-in-hand with our message and tone,” stated Pattie Falch, director of sponsorships & activations at Heineken USA.
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Child’s Play Communications has been engaged by Produce for Kids, a cause marketing organization created by Shuman Produce Inc., to manage media relations surrounding the launch of the organization’s Power Your Lunchbox Promise campaign. The campaign encourages families and classrooms to make the promise together to eat a healthier lunch throughout the year, In incorporates such tactics as easy recipes, meal prep ideas and fun ways to get the kids in the kitchen to help prepare their after-school snacks and weekday lunches. “Because of our experience with Child’s Play Communications and its skill at getting visibility for products and programs targeted to families, we’re confident that we’ve chosen the right agency partner for this campaign,” said Produce for Kids director of Marketing Communications Amanda Keefer.
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Beach House PR has added Bodyography Professional Cosmetics to its roster. Beach House will handle public relations efforts for the company. Headquartered in San Diego, CA, Bodyography is a boutique makeup line whose products are mineral-based, as well as being vegan, gluten- and paraben-free. Manufactured in the USA, they offer what the company says are clean ingredient lists and are marketed in simple packaging. Bodyography’s cosmetics and skin care products are sold online at Bodyography.com.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
