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Rogers & Cowan/FRUKT has been named agency of record for Heineken USA, with responsibility for product placement, strategic integration and entertainment partnerships, as well as entertainment PR efforts on behalf of the company’s portfolio of brands (Heineken, Heineken Light, Tecate, Dos Equis, Strongbow, Red Stripe, Tiger and Amstel Light). The agency will provide brand engagement opportunities including industry events and sponsorships. “We know that R&C/FRUKT can create strategic content and partnerships that pair hand-in-hand with our message and tone,” stated Pattie Falch, director of sponsorships & activations at Heineken USA.
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Child’s Play Communications has been engaged by Produce for Kids, a cause marketing organization created by Shuman Produce Inc., to manage media relations surrounding the launch of the organization’s Power Your Lunchbox Promise campaign. The campaign encourages families and classrooms to make the promise together to eat a healthier lunch throughout the year, In incorporates such tactics as easy recipes, meal prep ideas and fun ways to get the kids in the kitchen to help prepare their after-school snacks and weekday lunches. “Because of our experience with Child’s Play Communications and its skill at getting visibility for products and programs targeted to families, we’re confident that we’ve chosen the right agency partner for this campaign,” said Produce for Kids director of Marketing Communications Amanda Keefer.
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Beach House PR has added Bodyography Professional Cosmetics to its roster. Beach House will handle public relations efforts for the company. Headquartered in San Diego, CA, Bodyography is a boutique makeup line whose products are mineral-based, as well as being vegan, gluten- and paraben-free. Manufactured in the USA, they offer what the company says are clean ingredient lists and are marketed in simple packaging. Bodyography’s cosmetics and skin care products are sold online at Bodyography.com.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
