Rogers & Cowan/FRUKT has been named agency of record for Heineken USA, with responsibility for product placement, strategic integration and entertainment partnerships, as well as entertainment PR efforts on behalf of the company’s portfolio of brands (Heineken, Heineken Light, Tecate, Dos Equis, Strongbow, Red Stripe, Tiger and Amstel Light). The agency will provide brand engagement opportunities including industry events and sponsorships. “We know that R&C/FRUKT can create strategic content and partnerships that pair hand-in-hand with our message and tone,” stated Pattie Falch, director of sponsorships & activations at Heineken USA.
Child’s Play Communications has been engaged by Produce for Kids, a cause marketing organization created by Shuman Produce Inc., to manage media relations surrounding the launch of the organization’s Power Your Lunchbox Promise campaign. The campaign encourages families and classrooms to make the promise together to eat a healthier lunch throughout the year, In incorporates such tactics as easy recipes, meal prep ideas and fun ways to get the kids in the kitchen to help prepare their after-school snacks and weekday lunches. “Because of our experience with Child’s Play Communications and its skill at getting visibility for products and programs targeted to families, we’re confident that we’ve chosen the right agency partner for this campaign,” said Produce for Kids director of Marketing Communications Amanda Keefer.
Beach House PR has added Bodyography Professional Cosmetics to its roster. Beach House will handle public relations efforts for the company. Headquartered in San Diego, CA, Bodyography is a boutique makeup line whose products are mineral-based, as well as being vegan, gluten- and paraben-free. Manufactured in the USA, they offer what the company says are clean ingredient lists and are marketed in simple packaging. Bodyography’s cosmetics and skin care products are sold online at Bodyography.com.