French/West/Vaughan has been selected by the Certified Angus Beef® brand to lead national consumer media efforts surrounding the brand’s 40th-anniversary barn painting initiative, which celebrates its heritage. FWV will provide strategic counsel as well as executing PR initiatives for the celebration, focusing on the farming families and partners who produce Angus beef. "Our partnership with FWV will help us share and celebrate the stories of the hard-working, quality minded ranchers and brand partners who take pride in maintaining our exceptionally high standards,” said Tracey Erickson, VP of marketing for Certified Angus Beef.
Spurrier Group has been brought in by J. Walter Thompson to develop, execute and manage a strategic media planning and buying campaign for the Illinois Office of Tourism. The agency will handle media planning, buying, placement and analysis of IOT ads in traditional, digital and social channels. JWT and Spurrier Group have joined forces on several accounts in recent years. “We tapped Spurrier Group because of the firm’s performance-based approach to media planning and buying, which was an ideal fit for the campaign needed by the Illinois Office of Tourism,” said JWT executive VP Scott Miskie. The Richmond-headquartered firm’s other clients include the New York Department of Tourism, the Virginia Museum of Fine Arts, Cambria Hotels and the National Geographic Museum.
March Communications has added ThirdChannel, Sidekick, YO At-Home Fertility Test and Ladder to the client roster of its Consumer Innovation Group. The agency is working with retail intelligence platform ThirdChannel on its Mind the Store blog and its Off the Shelf newsletter, as well as leading media and influencer programs for the company. For YO, a smartphone-based at home male fertility test, March created a global marketing campaign which incorporates paid digital, social and PR. March is leading all PR, digital and social campaigns for home improvement concierge service Sidekick and is overseeing PR and brand awareness for Ladder, a digital platform that connects people with health and wellness professionals for personal fitness coaching and training.