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French/West/Vaughan has been selected by the Certified Angus Beef® brand to lead national consumer media efforts surrounding the brand’s 40th-anniversary barn painting initiative, which celebrates its heritage. FWV will provide strategic counsel as well as executing PR initiatives for the celebration, focusing on the farming families and partners who produce Angus beef. "Our partnership with FWV will help us share and celebrate the stories of the hard-working, quality minded ranchers and brand partners who take pride in maintaining our exceptionally high standards,” said Tracey Erickson, VP of marketing for Certified Angus Beef.
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Spurrier Group has been brought in by J. Walter Thompson to develop, execute and manage a strategic media planning and buying campaign for the Illinois Office of Tourism. The agency will handle media planning, buying, placement and analysis of IOT ads in traditional, digital and social channels. JWT and Spurrier Group have joined forces on several accounts in recent years. “We tapped Spurrier Group because of the firm’s performance-based approach to media planning and buying, which was an ideal fit for the campaign needed by the Illinois Office of Tourism,” said JWT executive VP Scott Miskie. The Richmond-headquartered firm’s other clients include the New York Department of Tourism, the Virginia Museum of Fine Arts, Cambria Hotels and the National Geographic Museum.
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March Communications has added ThirdChannel, Sidekick, YO At-Home Fertility Test and Ladder to the client roster of its Consumer Innovation Group. The agency is working with retail intelligence platform ThirdChannel on its Mind the Store blog and its Off the Shelf newsletter, as well as leading media and influencer programs for the company. For YO, a smartphone-based at home male fertility test, March created a global marketing campaign which incorporates paid digital, social and PR. March is leading all PR, digital and social campaigns for home improvement concierge service Sidekick and is overseeing PR and brand awareness for Ladder, a digital platform that connects people with health and wellness professionals for personal fitness coaching and training.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
