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Making corporate anniversary campaigns more effective is the focus of the fourth annual Anniversary Marketing Summit, which is being presented by corporate/brand storytelling agency The History Factory on May 22 in Chicago.
The Summit will bring together executives and managers from organizations across a wide range of industries to talk about strategies for implementing a successful corporate anniversary campaign. Attendees will get access to networking opportunities, take-home materials and education from leaders who have leveraged anniversary initiatives for top organizations.
This year’s speakers will include Jack Daniel’s global brand manager Jamie Butler, Cargill global brand director Karen Kozak, National Hockey League digital asset archive director Dan Piro, Guinness World Records VP marketing & commercial sales Keith Green and The History Factory’s founder and CEO, Bruce Weindruch.
The event will be held at the Summit Chicago conference center. To find out more about The Anniversary Marketing Summit and to register, go to the Anniversary Marketing Summit website.
“The Value of PR” was the theme of this year’s Communications Week, which included events in New York, Chicago, London and Germany that ran from Oct. 14 to 18.
Harold Burson's passion for client service, insatiable curiosity, humility and rock solid values are why the Memphis native is a PR legend, said Pat Ford, ex-vice chairman of B-M, at last night's unveiling of the Museum of Public Relations' collection of papers and mementoes of the 98-year-old executive. (2 reader comments)
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