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GMMB has opened a San Francisco office to support its work with California-based philanthropic organizations, change-makers, start-ups, technology companies and institutions. The office is led by Matt James, a former executive VP at the Kaiser Family Foundation, who comes to GMMB from the David & Lucile Packard Foundation, where he was scholar in residence. Washington, D.C.-headquartered GMMB, which also has a Seattle office, has worked with Bay Area clients including the Hewlett Foundation, the James Irvine Foundation, Kaiser Permanente, Omidyar Network and the startup Handshake, covering such areas as technology, education, immigration, social justice, public policy, and global health and development. GMMB San Francisco is located at 55 Union Street, Fourth Floor.
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Evolve Media has rebranded CraveOnline, its men’s lifestyle site aimed at Millennials, to Mandatory, currently the name of a popular section of the site. The rebrand includes a new look and fresh content, both of which are designed to encourage social and mobile distribution. The content’s focus has shifted from Millennials to Generation Z—men in their late teens and 20s—as well as toward younger Millennials in their early 30s. Editorial content on the site is being led by executive editor Eric Alt and senior director, content operations Anthony Severino. The site is also introducing “The Mandatory Network” a monthly video panel discussion including editors and content from the brand's other owned sites Sherdog (mixed martial arts), ComingSoon (entertainment news) and Game Revolution. Advertising opportunities will be headed up by Erik Yates, vice-president sales, East.
 Dr. Angela Caba |
As part of its celebration of March as Women’s History Month, CooperKatz has put together “Women Who Inspire Us,” a series of interviews with successful women in fields ranging from publishing to medicine to running non-profit organizations. The women profiled include CityMD medical director Dr. Angela Caba; Betsy Banks Saul, founder of the animal-adoption website Petfinder.com; former Family Circle editor and James Beard Foundation president Susan Ungaro; and Maureen Greene James, head of diversity & leadership development for Cognizant Technology Solutions. All of the profiles can be seen on the CooperKatz website, and the agency welcomes comments on social media using the hashtag #WomenWhoInspireUs.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
