Aaron Shapiro, co-founder of Interpublic’s Huge Inc. digital marketing communications shop, is exiting the Brooklyn-based operation in May,
Michael Koziol, international president who joined Huge five years ago, moves into the CEO slot, effective immediately.
The co-founder of Huge/Atlanta, the firm’s second-biggest office, assumed international duties last year, overseeing outposts in Singapore, London, Toronto, Bogota and Medellin while maintaining Atlanta oversight.
Prior to Huge, Koziol helped launched Dragonfruit Studios, branding entertainment/content firm, and Ant Farm Interactive, marketing, media, customer relationship outfit that was acquired by Nurun.
IPG chief Michael Roth credited Shapiro for guiding Huge from its start-up 13 years ago to a 1,500-person firm with 12 offices that work for clients such as American Express, McDonald’s, TD Bank, Thomson Reuters, Chrysler and Estee Lauder. He called Huge “a major success story for our clients and for IPG."
Koziol, according to the IPG chief's statement, was “instrumental in defining experience-driven business transformation for clients.”
With Koziol in charge, Roth sees “an opportunity for Huge to make a leap forward to address evolving client needs” as the marketing business continues to adjust to technology-driven changes.