Kris Koenen, a National Rifle Assn. alum, has joined the National Assn. of Manufacturers as senior director of public advocacy.
He will build out its local and state lobbying operations, oversee get-out-the-vote activities, handle voter education and "fly-in" campaigns to Washington.
At the NRA, Koenen served as deputy director of grassroots activities, including the FrontLines activist program, and campaign field operations.
Before joining the NRA in 2013, he was deputy data manager for Gregg Abbott's successful run for Texas governor.
Koenen is part of a wave of staff hires at the NAM as it seeks to expand its footprint across the nation in its plan to "seize the manufacturing's moment" powered by the policies of President Trump.
"We are in a new era of advocacy, and the old rules simply don't apply," said Keith Smith, NAM's senior VP for PR and mobilization, in a statement. "In today's political environment, reaching people outside of Washington is essential to getting things done in Washington. That's why the NAM is ramping up our presence in key regions outside the Beltway to get results for our members and the families of the more than 12M Americans who work in manufacturing."