Hemsworth Communications is expanding to New York City. The agency already has a presence in NYC through its hosting and facilitating of press events, making the opening of Hemsworth NYC “a logical next step for us,” according to Hemsworth president and founder Samantha Jacobs. The agency has hired Kate Wark to serve as managing partner of the new office. Wark comes to Hemsworth from Carolyn Izzo Integrated Communications, where she served as senior VP, with responsibility for direction and leadership of travel, food, wine and spirits public relations campaigns. Her experience also includes account management and leadership roles at Eric Mower + Associates and Quinn. Hemsworth also has offices in Fort Lauderdale, Atlanta and Orlando.
Southard Freeman Communications is forming an alliance with UK-based Playtime PR, which focuses on brands in the toys, games and childhood sector. The deal gives Southard Freeman’s clients access to Playtime’s PR services in the UK and Europe. Similarly, clients of Playtime PR will be able to tap into Southard Freeman’s offerings in the U.S. The two agencies already share a number of client brands in the toy space, including Thames & Kosmos, which produces educational science kits, and tech-based game maker Sensible Object. “Our clients are looking for support across the globe, and we could not have partnered with a more professional, experienced and dedicated company than Playtime,” said Southard Freeman co-founder and CEO Bill Southard.
Social creative agency group The Honey Partnership has opened its first office in continental Europe with the launch of the Hey Honey studio in Amsterdam. The studio’s offerings include social strategy, video production, live video streaming, video-led campaigns, and content seeding. It will operate across Europe to service consumer lifestyle brands, having already signed up audio equipment manufacturer JBL. The studio’s team of Dutch, French and German social creatives plus a head of production, will report to CEO Chris Adams, who is also a co-founder of The Honey Partnership.