 Kate Wark |
Hemsworth Communications is expanding to New York City. The agency already has a presence in NYC through its hosting and facilitating of press events, making the opening of Hemsworth NYC “a logical next step for us,” according to Hemsworth president and founder Samantha Jacobs. The agency has hired Kate Wark to serve as managing partner of the new office. Wark comes to Hemsworth from Carolyn Izzo Integrated Communications, where she served as senior VP, with responsibility for direction and leadership of travel, food, wine and spirits public relations campaigns. Her experience also includes account management and leadership roles at Eric Mower + Associates and Quinn. Hemsworth also has offices in Fort Lauderdale, Atlanta and Orlando.
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Southard Freeman Communications is forming an alliance with UK-based Playtime PR, which focuses on brands in the toys, games and childhood sector. The deal gives Southard Freeman’s clients access to Playtime’s PR services in the UK and Europe. Similarly, clients of Playtime PR will be able to tap into Southard Freeman’s offerings in the U.S. The two agencies already share a number of client brands in the toy space, including Thames & Kosmos, which produces educational science kits, and tech-based game maker Sensible Object. “Our clients are looking for support across the globe, and we could not have partnered with a more professional, experienced and dedicated company than Playtime,” said Southard Freeman co-founder and CEO Bill Southard.
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Social creative agency group The Honey Partnership has opened its first office in continental Europe with the launch of the Hey Honey studio in Amsterdam. The studio’s offerings include social strategy, video production, live video streaming, video-led campaigns, and content seeding. It will operate across Europe to service consumer lifestyle brands, having already signed up audio equipment manufacturer JBL. The studio’s team of Dutch, French and German social creatives plus a head of production, will report to CEO Chris Adams, who is also a co-founder of The Honey Partnership.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
