 Lee Anderson-Brooke |
Lee Anderson-Brooke, who headed Edelman’s Bay Area technology practice, joined Weber Shandwick in February as executive VP/West Coast lead, technology & corporate.
He’ll drive initiatives in the Interpublic unit’s San Francisco/Silicon Valley, Los Angeles and Seattle tech hubs.
Anderson-Brooke has corporate experience earned as Paypal’s EMEA senior director of communications in Luxembourg, Nokia's communications director in Helsinki and CA Technologies' western region (UK, Ireland, South Africa and Israel) communications manager.
He also held agency positions at Harvard PR (managing director at Bell Pottinger’s tech arm), Hill & Knowlton (London tech practice director) and Brodeur (IBM lead).
Luca Penati is president of Weber Shandwick West.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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