Lou Hammond Group has added the Kentucky Department of Tourism to its client roster. The agency will drive awareness of the state’s outdoor, cultural, historical and culinary offerings through media relationships, social media partnerships, broadcast exposure and special events. With 2018 designated as “Kentucky’s Year of Food,” the firm will showcase agritourism experiences, food and beverage talent, signature dishes and culinary trails, as well as the Bluegrass State’s rich bourbon heritage and culture. LHG has offices in New York, Charleston, SC, Los Angeles, and Miami.
NJF, MMGY Global's public relations, social & experiential marketing brand, has recently added seven hospitality clients to its portfolio. The agency will spearhead media relations for the opening of the Angad Arts Hotel, a 146-room property in St. Louis. Associated Luxury Hotels, a global hospitality and revenue generation company, has enlisted NJF for company and executive positioning. For Enchantment Group, the agency will provide strategic media relations outreach, press trip planning and execution, and overall brand positioning. Hotel Vermont in Burlington, VT, will use NJF to help it formulate a strategic public relations approach, including targeted media outreach for hotel programming, food & beverage initiatives, and press trip management. NJF has been chosen as agency of record for both Wylder Hotel Tilghman Island on Maryland’s Eastern Shore; Playa Hotels & Resorts, a portfolio of resorts that includes the new Panama Jack Resorts brand; and The Shinola Hotel in Detroit.
Weill has been chosen to handle PR efforts in North America and the UK for Le Relais Bernard Loiseau, a Relais & Chateax property in the Burgundy region of France. The agency will work on a two-month project to promote the completion of the property’s new spa, La Villa Loiseau des Sens. The 16,000-square-foot spa includes treatment rooms, a sauna and Loiseau de Sens, a new restaurant. Agency president Geoffrey Weil, says the agency’s work will also be to communicate the property’s “incredibly rich history and story, being a family-run business from the start.”