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Lou Hammond Group has added the Kentucky Department of Tourism to its client roster. The agency will drive awareness of the state’s outdoor, cultural, historical and culinary offerings through media relationships, social media partnerships, broadcast exposure and special events. With 2018 designated as “Kentucky’s Year of Food,” the firm will showcase agritourism experiences, food and beverage talent, signature dishes and culinary trails, as well as the Bluegrass State’s rich bourbon heritage and culture. LHG has offices in New York, Charleston, SC, Los Angeles, and Miami.
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NJF, MMGY Global's public relations, social & experiential marketing brand, has recently added seven hospitality clients to its portfolio. The agency will spearhead media relations for the opening of the Angad Arts Hotel, a 146-room property in St. Louis. Associated Luxury Hotels, a global hospitality and revenue generation company, has enlisted NJF for company and executive positioning. For Enchantment Group, the agency will provide strategic media relations outreach, press trip planning and execution, and overall brand positioning. Hotel Vermont in Burlington, VT, will use NJF to help it formulate a strategic public relations approach, including targeted media outreach for hotel programming, food & beverage initiatives, and press trip management. NJF has been chosen as agency of record for both Wylder Hotel Tilghman Island on Maryland’s Eastern Shore; Playa Hotels & Resorts, a portfolio of resorts that includes the new Panama Jack Resorts brand; and The Shinola Hotel in Detroit.
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Weill has been chosen to handle PR efforts in North America and the UK for Le Relais Bernard Loiseau, a Relais & Chateax property in the Burgundy region of France. The agency will work on a two-month project to promote the completion of the property’s new spa, La Villa Loiseau des Sens. The 16,000-square-foot spa includes treatment rooms, a sauna and Loiseau de Sens, a new restaurant. Agency president Geoffrey Weil, says the agency’s work will also be to communicate the property’s “incredibly rich history and story, being a family-run business from the start.”
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
