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Lou Hammond Group has added the Kentucky Department of Tourism to its client roster. The agency will drive awareness of the state’s outdoor, cultural, historical and culinary offerings through media relationships, social media partnerships, broadcast exposure and special events. With 2018 designated as “Kentucky’s Year of Food,” the firm will showcase agritourism experiences, food and beverage talent, signature dishes and culinary trails, as well as the Bluegrass State’s rich bourbon heritage and culture. LHG has offices in New York, Charleston, SC, Los Angeles, and Miami.
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NJF, MMGY Global's public relations, social & experiential marketing brand, has recently added seven hospitality clients to its portfolio. The agency will spearhead media relations for the opening of the Angad Arts Hotel, a 146-room property in St. Louis. Associated Luxury Hotels, a global hospitality and revenue generation company, has enlisted NJF for company and executive positioning. For Enchantment Group, the agency will provide strategic media relations outreach, press trip planning and execution, and overall brand positioning. Hotel Vermont in Burlington, VT, will use NJF to help it formulate a strategic public relations approach, including targeted media outreach for hotel programming, food & beverage initiatives, and press trip management. NJF has been chosen as agency of record for both Wylder Hotel Tilghman Island on Maryland’s Eastern Shore; Playa Hotels & Resorts, a portfolio of resorts that includes the new Panama Jack Resorts brand; and The Shinola Hotel in Detroit.
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Weill has been chosen to handle PR efforts in North America and the UK for Le Relais Bernard Loiseau, a Relais & Chateax property in the Burgundy region of France. The agency will work on a two-month project to promote the completion of the property’s new spa, La Villa Loiseau des Sens. The 16,000-square-foot spa includes treatment rooms, a sauna and Loiseau de Sens, a new restaurant. Agency president Geoffrey Weil, says the agency’s work will also be to communicate the property’s “incredibly rich history and story, being a family-run business from the start.”
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
