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Lou Hammond Group has added the Kentucky Department of Tourism to its client roster. The agency will drive awareness of the state’s outdoor, cultural, historical and culinary offerings through media relationships, social media partnerships, broadcast exposure and special events. With 2018 designated as “Kentucky’s Year of Food,” the firm will showcase agritourism experiences, food and beverage talent, signature dishes and culinary trails, as well as the Bluegrass State’s rich bourbon heritage and culture. LHG has offices in New York, Charleston, SC, Los Angeles, and Miami.
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NJF, MMGY Global's public relations, social & experiential marketing brand, has recently added seven hospitality clients to its portfolio. The agency will spearhead media relations for the opening of the Angad Arts Hotel, a 146-room property in St. Louis. Associated Luxury Hotels, a global hospitality and revenue generation company, has enlisted NJF for company and executive positioning. For Enchantment Group, the agency will provide strategic media relations outreach, press trip planning and execution, and overall brand positioning. Hotel Vermont in Burlington, VT, will use NJF to help it formulate a strategic public relations approach, including targeted media outreach for hotel programming, food & beverage initiatives, and press trip management. NJF has been chosen as agency of record for both Wylder Hotel Tilghman Island on Maryland’s Eastern Shore; Playa Hotels & Resorts, a portfolio of resorts that includes the new Panama Jack Resorts brand; and The Shinola Hotel in Detroit.
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Weill has been chosen to handle PR efforts in North America and the UK for Le Relais Bernard Loiseau, a Relais & Chateax property in the Burgundy region of France. The agency will work on a two-month project to promote the completion of the property’s new spa, La Villa Loiseau des Sens. The 16,000-square-foot spa includes treatment rooms, a sauna and Loiseau de Sens, a new restaurant. Agency president Geoffrey Weil, says the agency’s work will also be to communicate the property’s “incredibly rich history and story, being a family-run business from the start.”
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
