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LANE, a Finn Partners Company, has added Applegate, Dutch Bros Coffee, the International Olive Council and the Marine Stewardship Council to its food-and-beverage client portfolio. For Applegate, a natural and organic meat brand, the agency will conceptualize and implement up to four campaigns this year to educate consumers and drive awareness. LANE's work for Dutch Bros Coffee will focus on public relations activities in seven western states highlighting the company's fun-loving culture and philanthropic endeavors. The International Olive Council selected LANE to develop and execute the Olive Oil Promise, a three-year marketing campaign aimed at educating Americans about the health benefits of olive oil. The agency will lead U.S. communications efforts for the Marine Stewardship Council (MSC) through a series of consumer engagement campaigns, including influencer partnerships, sponsored content and media relations to raise awareness of its blue fish label. These clients join LANE's roster of mission-driven and wellness-focused brands, which includes Northwest Cherries and Steaz.
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Evins Communicaions is now the agency of record for Nylon Media. Evins will be responsible for managing all media relations, strategic partnerships and events for the company and its associated brands. NYLON Media’s portfolio includes NYLON.com, its online editorial platform; Socialyte, an influencer marketing agency and content production studio; and SIMPLY, an agency that produces fashion and beauty conferences and works with celebrity bloggers. "EVINS' successful track record of brand strategies and effective communications made them the clear partner for the NYLON brand," said Nylon Media presiden Evan Luzzatto.
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AMP3 PR has grown its client roster with the addition of KEF, Derma-E and Brooklyn Candle Studio. KEF produces a line of hand-crafted speakers, ranging from headphones to home theaters. Derma-E is a California-based producer of natural skincare products. Brooklyn Candle Studio makes minimalist botanical candles. AMP3 will handle publicity, events, and influencer marketing for all three campaigns. With the addition of Derma-E and Brooklyn Candle Studio, AMP3 now represents three sustainable, green, ethical brands including KL Polish—a vegan and cruelty-free nail polish.
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Turner has brought on several new travel and hospitality clients. The agency will now be working with Visit Houston; Visit SLO CAL (San Luis Obispo County, CA); the Tupelo Convention & Visitors Bureau; the Nebraska Tourism Commission; Unique Hotels of Belize and Visit Hamilton County, Indiana. The newcomers join such existing agency clients as the Bermuda Tourist Authority, Hertz Europe, Allegro Hotels and REI Adventures. Turner has offices in New York, Chicago, Denver and Miami.
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Laura Davidson Public Relations has been appointed the public relations agency of record for Mount Airy Casino Resort. The resort has partnered with architectural firm Friedmutter Group to design a multi-million dollar expansion that will add 100 guest rooms as well as a 16,000 square-foot ballroom and events center to be unveiled in Spring 2019. Mount Airy Casino Resort will also open a 27,000 square-foot Outdoor Concert Pavilion in May.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
