LANE, a Finn Partners Company, has added Applegate, Dutch Bros Coffee, the International Olive Council and the Marine Stewardship Council to its food-and-beverage client portfolio. For Applegate, a natural and organic meat brand, the agency will conceptualize and implement up to four campaigns this year to educate consumers and drive awareness. LANE's work for Dutch Bros Coffee will focus on public relations activities in seven western states highlighting the company's fun-loving culture and philanthropic endeavors. The International Olive Council selected LANE to develop and execute the Olive Oil Promise, a three-year marketing campaign aimed at educating Americans about the health benefits of olive oil. The agency will lead U.S. communications efforts for the Marine Stewardship Council (MSC) through a series of consumer engagement campaigns, including influencer partnerships, sponsored content and media relations to raise awareness of its blue fish label. These clients join LANE's roster of mission-driven and wellness-focused brands, which includes Northwest Cherries and Steaz.
Evins Communicaions is now the agency of record for Nylon Media. Evins will be responsible for managing all media relations, strategic partnerships and events for the company and its associated brands. NYLON Media’s portfolio includes NYLON.com, its online editorial platform; Socialyte, an influencer marketing agency and content production studio; and SIMPLY, an agency that produces fashion and beauty conferences and works with celebrity bloggers. "EVINS' successful track record of brand strategies and effective communications made them the clear partner for the NYLON brand," said Nylon Media presiden Evan Luzzatto.
AMP3 PR has grown its client roster with the addition of KEF, Derma-E and Brooklyn Candle Studio. KEF produces a line of hand-crafted speakers, ranging from headphones to home theaters. Derma-E is a California-based producer of natural skincare products. Brooklyn Candle Studio makes minimalist botanical candles. AMP3 will handle publicity, events, and influencer marketing for all three campaigns. With the addition of Derma-E and Brooklyn Candle Studio, AMP3 now represents three sustainable, green, ethical brands including KL Polish—a vegan and cruelty-free nail polish.
Turner has brought on several new travel and hospitality clients. The agency will now be working with Visit Houston; Visit SLO CAL (San Luis Obispo County, CA); the Tupelo Convention & Visitors Bureau; the Nebraska Tourism Commission; Unique Hotels of Belize and Visit Hamilton County, Indiana. The newcomers join such existing agency clients as the Bermuda Tourist Authority, Hertz Europe, Allegro Hotels and REI Adventures. Turner has offices in New York, Chicago, Denver and Miami.
Laura Davidson Public Relations has been appointed the public relations agency of record for Mount Airy Casino Resort. The resort has partnered with architectural firm Friedmutter Group to design a multi-million dollar expansion that will add 100 guest rooms as well as a 16,000 square-foot ballroom and events center to be unveiled in Spring 2019. Mount Airy Casino Resort will also open a 27,000 square-foot Outdoor Concert Pavilion in May.