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Porter Novelli is supporting the launch of the International Rescue Committee’s “Displaced” podcast series, which shines a light on the global refugee crisis.
Produced with Vox Media, Displaced will be a weekly feature exploring the work of policymakers, humanitarians and advocates to solve global conflicts and crises.
Former US Secretary of State Madeleine Albright kicked off the debut podcast on April 10.
Ravi Gurumurthy, IRC’s chief innovation officers and Grant Gordon, IRC’s director of innovation strategy co-host Displaced.
PN, which is part of Omnicom, is working on an integrated communications program with earned/paid media components and will arrange a series of IRC events.
Ravi Sunnak, executive VP-sustainable development goals and social impact at PN, said the firm’s “commitment to taking an advance look at social issues and building purposeful work,” makes it a great fit for the campaign.
British politico David Miliband heads New York-based IRC. He served as the UK’s Secretary of State for Foreign Affairs focused on human rights issues, Secretary of State for the Environment and Member of Parliament.
His brother, Ed, led the Labour Party to defeat by the Conservative Party in the 2015 general election.
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
