Diffusion has picked up special events giant Reed Exhibitions for its Security Portfolio, which includes ISC West, a converged security event educating security professionals on the skills needed to protect against cyber-physical threats; and Card Not Present®, which produces CNP Expo®, an event dedicated to fraud and e-commerce payments.
The firm will provide thought leadership and raise brand awareness, as well as by developing and managing all on-site media programs for both conferences.
Diffusion says its integrated campaign for ISC West will also incorporate a social media program developed specifically for the conference, overseeing content across multiple platforms and engaging with key influencers and media publications on trending industry topics. For CNP Expo, Diffusion’s campaign will assert the education program as an essential event for those impacted by e-commerce fraud and payments.
Reed Exhibitions puts on over 500 events across 30 countries.