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Citizen Relations has been named communications/PR partner for travel site Hotwire®. Citizen will develop and deploy creative communications strategies and integrated messaging across the brand’s media, consumer and influencer targets. The firm will be working alongside FCB West, which is to execute creative strategies for the brand, and Fallon, which will take on media-related duties. Together, they will work with Hotwire’s team on the strategic development and execution of a fully-integrated marketing campaign set to launch this summer. “We’ve found a team of creative partners that not only share in our vision but in our passion for the product and what it means to our customers,” said Melissa Postier, director brand, PR and social for Hotwire.
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Rogers & Cowan is the new agency of record for The British Academy of Film and Television Arts Los Angeles. Rogers & Cowan will support BAFTA Los Angeles by providing publicity as well as strategic counsel for all of its initiatives and events, which include the BAFTA Student Film Awards, the BAFTA TV Tea Party, the British Academy Britannia Awards and the BAFTA Tea Party. The agency will also be pursuing a variety of entertainment and brand opportunities for the organization. The account will be led by EVP Steve Doctrow and his integrated marketing team. Founded in 1987, BAFTA Los Angeles serves as a bridge between the Hollywood and British production and entertainment business communities.
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The Dalton Agency plugged into APR Energy to provide media relations, social media, digital advertising, and internal/external communications services. Headquartered in Jacksonville, the company says it is the world’s leading provider of fast-track mobile turbine power. Its global footprint exceeds 30 countries, providing more than 4.2 gigawatts of electricity to date.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
