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Citizen Relations has been named communications/PR partner for travel site Hotwire®. Citizen will develop and deploy creative communications strategies and integrated messaging across the brand’s media, consumer and influencer targets. The firm will be working alongside FCB West, which is to execute creative strategies for the brand, and Fallon, which will take on media-related duties. Together, they will work with Hotwire’s team on the strategic development and execution of a fully-integrated marketing campaign set to launch this summer. “We’ve found a team of creative partners that not only share in our vision but in our passion for the product and what it means to our customers,” said Melissa Postier, director brand, PR and social for Hotwire.
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Rogers & Cowan is the new agency of record for The British Academy of Film and Television Arts Los Angeles. Rogers & Cowan will support BAFTA Los Angeles by providing publicity as well as strategic counsel for all of its initiatives and events, which include the BAFTA Student Film Awards, the BAFTA TV Tea Party, the British Academy Britannia Awards and the BAFTA Tea Party. The agency will also be pursuing a variety of entertainment and brand opportunities for the organization. The account will be led by EVP Steve Doctrow and his integrated marketing team. Founded in 1987, BAFTA Los Angeles serves as a bridge between the Hollywood and British production and entertainment business communities.
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The Dalton Agency plugged into APR Energy to provide media relations, social media, digital advertising, and internal/external communications services. Headquartered in Jacksonville, the company says it is the world’s leading provider of fast-track mobile turbine power. Its global footprint exceeds 30 countries, providing more than 4.2 gigawatts of electricity to date.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
