Citizen Relations has been named communications/PR partner for travel site Hotwire®. Citizen will develop and deploy creative communications strategies and integrated messaging across the brand’s media, consumer and influencer targets. The firm will be working alongside FCB West, which is to execute creative strategies for the brand, and Fallon, which will take on media-related duties. Together, they will work with Hotwire’s team on the strategic development and execution of a fully-integrated marketing campaign set to launch this summer. “We’ve found a team of creative partners that not only share in our vision but in our passion for the product and what it means to our customers,” said Melissa Postier, director brand, PR and social for Hotwire.
Rogers & Cowan is the new agency of record for The British Academy of Film and Television Arts Los Angeles. Rogers & Cowan will support BAFTA Los Angeles by providing publicity as well as strategic counsel for all of its initiatives and events, which include the BAFTA Student Film Awards, the BAFTA TV Tea Party, the British Academy Britannia Awards and the BAFTA Tea Party. The agency will also be pursuing a variety of entertainment and brand opportunities for the organization. The account will be led by EVP Steve Doctrow and his integrated marketing team. Founded in 1987, BAFTA Los Angeles serves as a bridge between the Hollywood and British production and entertainment business communities.
The Dalton Agency plugged into APR Energy to provide media relations, social media, digital advertising, and internal/external communications services. Headquartered in Jacksonville, the company says it is the world’s leading provider of fast-track mobile turbine power. Its global footprint exceeds 30 countries, providing more than 4.2 gigawatts of electricity to date.