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Hemsworth Communications checks in with Orion Span, the company developing Aurora Station, which is being called the first luxury space hotel. Hemsworth has already begun execution of a comprehensive public relations strategy to create awareness for both Orion Span and Aurora Station. The agency is also pursuing brand partnerships to enhance the Aurora Station experience and will showcase the company’s executive team in various thought leadership campaigns. The Orion Span team will be led Hemsworth NYC managing partner Kate Wark, along with team members from Hemsworth Fort Lauderdale and Hemsworth Atlanta. A 12-day journey to Aurora Station starts at $9.5M per person and deposits are now being accepted online at www.OrionSpan.com, at $80,000 each.
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Zapwater Communications has been named U.S. PR agency of record for PrivateFly, a global booking platform for chartering on-demand private jets. Zapwater will be responsible for media relations, events and partnerships for the company within the United States. Its engagement with PrivateFly began in March and will be managed primarily out of Zapwater’s Los Angeles office. In February, PrivateFly became a preferred partner of luxury travel network Virtuoso. Zapwater’s aviation practice currently includes Finnair and World Airways.
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Cheryl Andrews Marketing Communications is now the North American PR agency of record for Spanish-based Sirenis Hotels & Resorts. CAMC will represent the brand’s all-inclusive Caribbean and Mexican properties. “CAMC represented Sirenis Hotels & Resorts when we first made our debut in the North American Market,” said Sirenis marketing director Catina Clapes. “We felt their wealth of knowledge about who we are as a brand, and innovative approach to enhancing visibility with our target audience made them the ideal partner in bringing Sirenis’ awareness to the next level.” CAMC also represents the tourism board of Costa Rica, the tourism board of the island of Grenada, and resorts throughout Florida and the Caribbean.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
